Execepreneur: From Executive to Entrepreneur Launch & Lead

Tamara Nall founded The Leading Niche, a consulting firm to the federal government and larger firms.  She shares with us the secret of growing her company to $4M in revenue - the relationship map.

For complete show notes: http://www.launchandlead.com/20 

Randy Reyess is co-founder of VenturePact, a technology services firm that matches companies with talented application development teams from around the globe.  He has also written in publications such as Forbes, Fast Company and Harvard Business Review.

 

In our conversation today, Randy describes in detail how to acquire customers through online advertising, including VenturePact's strategic use of dynamic landing pages.  He also describes his approach to growing the company from 2 to 27 people in 3 short years.

 

For more lessons about how to be an execepreneur, visit www.execepreneur.com. 

Rachel Rodgers started the Rodgers Collective, a cool, innovative take on a law firm.  She has grown the company over the past 5 years or so, and has lot to share, including a great way to think about protection as an entrepreneur.

Four questions for Rachel this week:


How have you rocked Rodgers Collective while raising a couple of newborns at the same time?
How did you systematize your business?
How did you productize your legal services?
What legal guidance do you have for Entrepreneurs?

 

For complete show notes, visit www.launchandlead.com.

We continue our conversation with Rand Fishkin this week and dive into the details of how to build an online presence - even if you're starting from scratch. We started with search engine strategy and ended the conversation with a case study to bring it all home.

 

We asked Rand - if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?”

 

For show notes of today's episode, visit www.launchandlead.com/fishkin.

Rand is known as the Wizard of Moz - the godfather of SEO and all around highly respected online marketing thought leader.  He's the founder of Moz, a suite of popular tools to help build and manage your online presence. The episode covers the six different channels to market your business online, and talks about how to focus your activities on what's most relevant for your business. The Venn diagram Rand mentions is certainly a game-changer if you’ve been wading through tactics (vs. strategy) to build your online presence.

 

Show Notes: www.launchandlead.com/rand.

Brittany Hodak is co-founder of ZinePak, a company that creates custom, interactive publications for super-fans. They partner with top brands and entertainers (ahem... Taylor Swift) to elevate regular consumer promotions (e.g., CD in a store) into an interesting and memorable experience. Several months ago, they were invited by Shark Tank Producers to pitch their company, and walked away with an offer of $725,000 from Robert and Lori.

We had 5 questions for Brittany this week:

1 – How’d you get the company off the ground?

2 - Tell us all about your Shark Tank Experience

3 - You’ve had fantastic growth - what’s been key to your customer acquisition strategy?

4 - What has been critical to growing the business well?

5 - Tell us about how your Shark Tank experience inspired you to start a charity?

For complete show notes, visit www.launchandlead.com.