Exit Five: B2B Marketing with Dave Gerhardt Exit Five

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.
Max and Dave Cover:
His high-touch approach to entering new markets by focusing on understanding the landscape and building relationshipsChallenges and advice for hiring in international marketsThe shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approvalTimestamps

(00:00) - - Intro

(05:26) - - The US Approach to Marketing

(08:14) - - Max’s Initial Agency Skepticism

(11:25) - - B2B Marketing Strategies for Dutch Tech Companies

(13:24) - - Challenges of Expanding SaaS in EU Markets

(17:40) - - How to Effectively Use Local Expertise

(23:03) - - Building Your First Customer Playbook

(26:47) - - Creating a Long-Term Strategy for New Markets

(29:27) - - Branding and International Expansion

(35:44) - - Challenges of Hierarchy in Large Organizations

(37:10) - - Multiple Layers of Approval and In-authentic Content

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.
Kara and Dave cover:
How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environmentHow to view change as a natural and positive part of business strategy, rather than something to fearPractical advice on how to maintain meaningful connection and effective communication in remote work environmentsTimestamps

(00:00) - - Intro

(06:08) - - Learning to Embrace Change

(08:55) - - Connection at Work

(12:18) - - The Loneliness of Remote Work

(15:39) - - Balancing Remote Work and Relationships

(20:16) - - Aligning Work with Values

(22:12) - - Creating Your Own Career Path

(28:33) - - How Self-Awareness Helps Make Better Decisions

(30:10) - - Discovering Your Personal Work Preferences

(39:08) - - Recognizing Self-worth in Between Jobs

(40:51) - - Self-Awareness in Communication

(43:51) - - The Work of Work: Understanding Yourself and Others

(48:45) - - Kara’s Framework for Self-Reflection and Interaction

(50:36) - - Creating Emotional Guardrails

(53:34) - - Combatting the Urgency Impulse at Work

(58:13) - - Improve Work by Slowing Down

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
The differences between Growth Ops and Revenue Ops (and where each is most effective)Must-try direct mail strategies that go above and beyond to create memorable customer experiencesHow companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalizationTimestamps

(00:00) - - Intro

(06:08) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures

(08:52) - - Rethinking Outbound in 2024

(12:29) - - How to Actually Use AI in Outbound

(15:56) - - Early Adoption of AI

(16:45) - - Direct Mail Gifting and AI

(23:26) - - Avoiding Unwanted Gifts

(25:59) - - Outsourcing with Automation

(30:41) - - Sales Team as Consultants for Prospects

(34:10) - - Tools and Data We’re Using

(36:42) - - Effective Prospecting with Personalization and AI

(39:02) - - Using AI to Stand Out

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
How Amanda transformed her LinkedIn strategy to grow her following and engagementThe impact of personal branding on social media and its role in business growthCreating a feedback loop to refine and improve content strategyTimestamps

(00:00) - - Intro

(06:46) - - How to Use LinkedIn Video

(10:14) - - Shifting from Twitter to LinkedIn

(14:00) - - Developing a Clearer Target Market and Products

(14:43) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective

(19:04) - - Why Your Content Strategy Must Be Focused

(26:07) - - The Brand Pyramid

(27:02) - - The Emotion Behind Branding

(30:32) - - People Are What Matter In Branding Success

(36:10) - - The Growing Creator Economy vs. Traditional Corporations

(37:28) - - Creating Emotional Brand Connections for Growth Marketing

(42:00) - - How Amanda Became a Fractional CMO

(44:34) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.
Adam and Dave cover:
Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitTimestamps

(00:00) - - Intro

(06:36) - - The Four Steps to the Epiphany

(10:15) - - Inbound-Led Outbound

(11:03) - - Getting your Podcast and LinkedIn Content in Sync

(15:09) - - How Adam Manages Being CEO of Two Startups

(17:38) - - What Happens When You Build a Dedicated Audience

(21:22) - - Handling the Pressure of Having a Big Audience

(27:22) - - Achieving Content Market Fit with a Ghostwriter

(32:43) - - Using LinkedIn Templates

(33:57) - - Benefits and Drawbacks of Using a Ghostwriter

(38:32) - - Why Engagement is the Most Important Part Of Your Content Strategy

(40:53) - - Getting Creative to Grow

(43:39) - - Behind the Scenes of How Adam Handles Posting on LinkedIn

(46:07) - - The Relationship Between Business and Personal Growth

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.
Kait, Brad, and Dave cover:
Turning LinkedIn into a lead generation machine and building a strong founder brand.The nitty-gritty of creating authentic, engaging content that resonates with your audience.Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.Timestamps

(00:00) - - Intro

(05:57) - - Why LinkedIn is a Goldmine for B2B

(10:35) - - Getting Familiar with Your Audience

(12:50) - - Challenges of Getting Started

(14:41) - - Most Common Mistakes Made with LinkedIn

(20:13) - - Founder's Content Creation: Behind the Scenes

(25:15) - - Content Scheduling on LinkedIn

(28:40) - - How Founders Should Manage LinkedIn Engagement

(32:24) - - Metrics Behind the Founder Brand on LinkedIn

(34:54) - - Inside Look at the Real Business Impacts

(38:40) - - Why You Should Overcome Your Reluctance to LinkedIn

(41:51) - - Maximize Content Impact with an Evergreen Strategy

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more