8 episodes

Learn how you can successfully define, develop, manufacture and launch your new products to the market.

From Product Idea to a Thriving Business Marie-Louise Anthonissen

    • Business

Learn how you can successfully define, develop, manufacture and launch your new products to the market.

    12 high quality ideas to brief your communication expert on your new product

    12 high quality ideas to brief your communication expert on your new product

    As it is quite a challenge to brief marketing communications on a project that is still in the first phase of the development process, and a lot of aspects are still unknown or unclear, some guidance might be helpful.

    When you are developing a new product, your focus is first on the technical, financial and commercial feasibility of the project. When all those boxes are ticked, and product development is taking of, it is time to involve the marketing communication responsible as well.

    The three main benefits are:

    1.  Marcom people tend to look very critical at your product proposition, which is a good thing!

    2.  You are challenged by them on the features and benefits compared to your competition, which is also a good thing!

    3.  They help you identify when product samples and communication materials are needed in the project planning.



    I teach you 12 tips that helped me doing this job. Hopefully they will come in handy for you as well.

    Listen in!



    If you would like to read about this topic, check my blog article.

    Yes! Take me to the blog article!



    Product development doesn't need to be complicated.

    Let me show you how you can transform your new product idea into a thriving business.

    Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox.

    Yes! Give me the tips!

    • 10 min
    9 Steps to Create a Realistic Project Planning

    9 Steps to Create a Realistic Project Planning

    Do you recognise the sad feeling of having to update your project planning every week? Moving your milestones further and further away because of unexpected time consuming activities? Activities which you might have overlooked? Then you might like this 9 step approach that enables you to include all the important deliverables of your project team and helps you to create a reliable planning for tech-oriented tangible products right from the start.



    1.  Divide your new product development planning into 5 phases.

    2.  Add actions & deliverables in every development phase.

    3.   Add these actions and deliverables in your project planning and set the number of days needed to complete them.

    4.   Add the name of the responsible team member behind every action.

    5.   Close every phase with an official ‘move-to-the-next-phase-date’.

    6.   Find yourself a steady project planning.

    7.  Built-in experience from previous projects right from the start.

    8.  Include holiday periods.

    9.  Verify your planning with your team members on a regular basis.

    Listen in for more details and tips per step!



    Also find a link to my blog post on this topic if you like to read about it.

    Send me to the blog post!



    Product development doesn't need to be complicated.

    Let me show you how you can transform your new product idea into a thriving business.

    Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox.

    Yes! Give me the tips!

    • 9 min
    Why regular Core Project Team Meetings are a must

    Why regular Core Project Team Meetings are a must

    I hear you thinking: “my calendar is already fully booked, if I need to add a regular core project team meeting in my busy schedule, I’m going nuts. Why not only meet when there is an issue?”.

    And here is the truth…. you’ll prevent going nuts, feeling stressed or overwhelmed if you align with your core project team on a regular basis. That’s why core project team meetings are a must.

    By checking in on the status of your new product development on a weekly basis, you’re more in controlbecause you’re on top of things and can quickly intervene when things are moving in the wrong direction. Your team members can more easily indicate if their deliverables seem to go off track and endanger the project budget or timeline.

    Adjusting this detour and taking corrective action can be done much faster, instead of needing to do a lot of firefighting

    By meeting with your core project team on a weekly basis, you’ll be more in control which gives you peace of mind, even if this weekly meeting takes up thirty minutes or one hour per week in your busy schedule. It’s worth it!

    There are a few more habits that will improve your life in managing new product development activities and take your project meetings to the next level.

    I’ve three tips for you to use in managing your project meetings. Listen in!



    If you like to read about it, you can find this content as well on my blog. 

    Send me to the blog post!



    Product development doesn't need to be complicated.

    Let me show you how you can transform your new product idea into a thriving business.

    Sign up for tips on how to define, develop, manufacture, and introduce your new products and receive updates directly in your inbox.

    Yes! Give me the tips!

    • 6 min
    3 tips to define a realistic project budget

    3 tips to define a realistic project budget

    When preparing for the selection of new product ideas, one thing you need to know is how big the investment into this new product development is going to be.

    Making money on a new product is one of the key parameters in the decision to start a new product development.

    The required investment money you need, to realise your new product idea, is needed to calculate the profit and the pay back time.

    As nothing is for free in life, there are many items which need to be taken into account when defining the project budget. The risk of forgetting lots of small items is definitely there in the busy lives of business owners, product & project managers :-).

    If you recognize yourself, you might want to take a peek at my Project Budget Planner.

    I have 3 tips for you to help you define a realistic project budget.

    1. Check predecessor products.

    2. Organise a brainstorm meeting.

    3. Follow-up and adjust the budget.



    If you like to read about this topic, you can head over to my blog post.

    Yes! Send send me to the blog article!



    Product development doesn't need to be complicated.

    Let me show you how you can transform your new product idea into a thriving business.

    Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox.

    Yes! Give me the tips!

    • 5 min
    3 tips business owners with a product-based business should not miss

    3 tips business owners with a product-based business should not miss

    Running a product-based business comes with lots of moving parts. It can be complex and challenging sometimes. If you want to stay in control, keep overview and be focused on your business goals, you need structure in your new product development.

    Structure brings overview, control, and efficiency and that’s exactly what you’ll benefit from when you’re defining, developing, manufacturing, and launching new products. When you implement the three tips that I’m sharing with you, you’ll experience small wins immediately in your daily business.



    Tip one: Always make sure to create a solid product concept definition.

    Tip two: create a checklist with all deliverables needed for this new product development and assign team members to each task.

    Tip three: organise your project documentation in a structured way.



    Product development doesn't need to be complicated.

    Let me show you how you can transform your new product idea into a thriving business.

    Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox.

    Yes! Give me the tips!

    • 6 min
    Why you should involve your marcom expert early on in new product development

    Why you should involve your marcom expert early on in new product development

    Have you ever experienced that product samples and communication materials are missing on crucial moments during the development of your new product? That you need to show a sample of your new product online or on a show and that you are empty handed? Or that when your product is ready to sell and people want to know more before they buy, but you have no leaflet or brochure to show them.

    That’s is such a pity, and you miss a great opportunity to show off with your new product!

    Do you want to know how to prevent this? Involve your communication expert earlier in the development process. In this episode, I am sharing what I have learned from involving the marcom expert very early in my new product development and what the right timing is.

    Listen in to learn more about the 3 main benefits of having the marcom people join early in the development process.

    Follow along and subscribe to my podcast so you will not miss any tips and tricks in new product creation.

    If you would like to receive new podcast or blog updates, directly in your inbox, head over to bureauflo.com/blog. Or click the link below. You only need to register with your name and email address and you’re good to go.

    Yes, sign me up!

    • 9 min

Top Podcasts In Business