As Sander Veenendaal, creative and founder of Heldergroen advertising agency, sees it, the Corona crisis is a time to creatives be bold and to dare to be creative human beings. Using creativity as a force for good, inspiring consumers and leaders with stories. Creatives are particularly able to visualize the future that we want. From the one main trend, the trend of rising conciousness, in this talk Sander shares four major sub trends. Also he opens up about his own fears of what might be and his challenges as an entrepreneur in these trying times.