Banking on Disruption Fred E. Cadena

Navigate the ever-shifting sands of banking interest rates & AI's transformative power with Eric McCoy, our expert guest who blends deep banking executive experience with extensive digital consulting chops. This episode explores what banks should do in light of continued higher than expected inflation. We're not just crunching numbers, however, we're also dissecting the role of AI in enhancing efficiency, loan closing times, and ever-important customer satisfaction metrics.
Discover how AI is already streamlining knowledge access, improving risk assessments, and shaping the future of customer experiences. And we're not just talking about a distant future; the groundwork for sophisticated AI applications is being laid today, with banks leveraging data to automate complex tasks and decisions.
After the interview, in our quick takes segment we discuss other ways banks are using AI, such as human resources. We discuss the importance of fostering a culture of AI adoption, empowering naturally curious employees, and the integration of AI into everyday tools. We also share our reflections on last week's Salesforce New York World Tour.
Tune in for an enlightening session that will leave you pondering the future of banking and AI.
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(19:54 - 21:19) Opportunities in Mortgage Refinancing
(24:52 - 26:00) AI in Banking Industry
(29:07 - 30:04) Banks Navigating AI and Regulations
(31:41 - 33:00) Data Control and AI Frameworks
(50:08 - 51:50) AI Utilization in Human Resources
(01:04:56 - 01:06:26) Exploring AI Implementation Challenges
(01:10:57 - 01:12:48) Innovative Use of Digital Twins
(01:16:23 - 01:19:31) AI Policy Consistency and Implementation
(01:22:30 - 01:24:01) Anticipating the Rabbit R1's Teach Mode Release Update

Unlock the secrets to becoming a standout Salesforce admin as we sit down with Jodi Hrbek, best-selling author of "Rock Your Role as a Salesforce Admin". Prepare to navigate the complexities faced by Salesforce admins with confidence, as Jodi sheds light on the "Salesforce admin conundrum," providing actionable tools and techniques that prevent burnout. From asking the right questions to crafting top-notch solutions, this episode is your guide to not just surviving, but thriving in the tech landscape.
Our conversation is a treasure trove of practical measures, including ticketing systems, deployment schedules, and the clever "estimate equation" for handling unexpected tasks. By implementing these strategies, Salesforce admins can master the art of setting boundaries, prioritizing tasks, and communicating effectively—ensuring they deliver exceptional service without the risk of overwhelm.
The role of a Salesforce admin is ever-evolving, and this episode doesn't shy away from addressing the technical and specialized skills now required. As we chart the Salesforce platform's growing complexity and the birth of specialized roles, Jodi provides insights into how admins can adapt and excel in this changing landscape. She also imparts wisdom on tackling technical debt and enhancing user adoption, with a focus on maintaining a clean Salesforce infrastructure for seamless integration of AI and new technologies. Join us for an episode brimming with wisdom for Salesforce admins ready to level up their careers and make an impact.
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(11:38) Strategies for Calming Chaos in Salesforce
(24:25) The Evolving Roles of Salesforce Admins
(29:34) Admin Challenges in Regulated Industries
(34:59) Tech Debt and User Adoption Challenges

Unlock the secrets of sales enablement for banks & credit unions as Kerry Ryan from Seismic joins the podcast for an enlightening conversation that promises to transform your client engagement strategies. Discover how the seamless marriage of marketing and sales, empowered by Seismic's innovative technology, equips bankers with the tools needed for dynamic, personalized interactions. Kerry, with her profound experience at Salesforce and within the Financial Services industry, imparts her wisdom on how sales enablement is integral to adapting to changing client expectations and the strategic landscape of financial services.
Afterwards, in our Quick Takes segment join Eric, Josh, & I as we dissect the role of AI in revolutionizing the banking industry. Delve into the nuances of leveraging AI responsibly amidst the challenges of personal data protection and inherent biases, while also celebrating its potential to enhance the synergy between technological precision and human expertise. We tackle the implications of AI's data consumption and learning limitations, offering a thought-provoking perspective on how this technology impacts everything from marketing strategies to historical preservation.

Listen in as we kick off with a provocative conversation on LinkedIn's unexpected foray into gaming—what does this mean for professional networking and could it reshape company culture? Then, we tackle Ben McCarthy's insightful article on the shifting Salesforce job market. As layoffs sweep through the industry, we reflect on the increasing need for specialization and the importance of realistic salary expectations.
From there we scrutinize the burgeoning buy now, pay later trend, dissecting its potential to disrupt traditional lending practices. We even ponder the future of AI, comparing leading models like ChatGPT and Perplexity AI, and highlighting their citation features and how various Generative AI platforms stack up. We also ponder the influence of AI on our daily workflows and innovative realm of wearable AI technology.
(14:11) Shift in Salesforce Job Market
(27:14) Skills and Strategies for Career Success
(33:16) Buy Now, Pay Later Impact
(43:34) Exploring Perplexity AI Tool Subscriptions
(53:56) Advanced AI Wearable Technology Discussion
(01:02:57) Discussion on Technology Costs and Upcoming Conferences

Join is as we explore the multifaceted world of Salesforce & Mulesoft implementations with the invaluable insights of my good friend and former colleague, Mark Baker. With a remarkable 16-year track record in the Salesforce ecosystem, Mark sheds light on the strategies that can pivot challenging projects to success. Listen in as he discusses the crucial role of effective discovery and the importance of early issue identification to keep your projects in the 'green'. We also delve into his journey from Model Metrics to his current focus on MuleSoft at Salesforce, underlining the critical role of data integration in technological triumphs.
Shifting gears, the conversation then turns to the universal principles of effective implementation across industries. I highlight the indispensable need for organizations to have a thorough understanding of their own processes and rules before embarking on new strategic partnerships. Emotional intelligence emerges as a cornerstone for fostering fruitful relationships, while mutual accountability and forward-thinking project management are touted as disciplines necessary to keep business objectives on track. Discover the power of oppositional kung fu, competent data handling, and the collaborative approach to steering clear of project pitfalls.
After the interview in our Quick Takes segment, we discuss the recent social media platform outages, emphasizing the need for a robust disaster recovery plan, and probe the compliance conundrums faced by financial institutions in the age of AI. Plus, I offer a rallying cry for professionals to embrace AI for career longevity and share a slice of insight into the transformative power of AI on content creation.
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(04:33) - Effective Technology Implementation Strategies
(14:29) - Discussion on Effective Project Implementation
(29:13) - Improving Business Success Through Data Management
(34:11) - Integration Strategy in the AI World
(39:11) - Navigating Salesforce Integration and Career Development
(49:26) - Social Media Disaster Recovery Planning
(56:49) - Compliance and Business Risks With AI
(01:05:04) - Discussion on Software Updates and Plugins
(01:08:08) - AI and Leadership in Technology
(01:17:46) - Embracing AI for Career Advancement
(01:28:58) - AI Podcast and Content Creation Insights

Fresh off the plane from Social Media Marketing World 2024, Eric Cook joins us to reveal how banks and other financial institutions can implement cutting-edge approaches to drive customer and prospect engagement. Our conversation soars as we dissect Artificial Intelligence Intelligence Augmentation—think of it as steroids for your marketing muscles—providing bank marketers with a treasure trove of strategies to maximize their digital presence. We break down the shifts in content distribution, with a laser focus on the rise of LinkedIn and Substack, consider the intricate dance of SEO in an AI-driven world, and tackle the intimidating beast that is Google Analytics 4.
As algorithms continue to shape the future of content, we zero in on the importance of a tailored approach. The episode takes a deep dive into the realm of custom GPTs, where Eric and I dissect the process of refining AI to echo a brand's unique voice—a time-intensive yet financially savvy move. We don't shy away from the concept of digital doppelgangers either, sparking a debate on the future of these personalized digital entities and their role in consumer interaction.
Closing out with a look at the history of the banking industry's foray into social media, we tip our hats to Central National Bank's precedent-setting video ten years ago this year while recognizing the hurdles that remain for financial institutions to produce truly engaging content. To help banks and financial experts navigate these waters, Eric introduces the 'D.A.T.E.' framework—a strategic content and channel guide for moving from initial discovery to multi-product customer, ensuring content resonates at every touchpoint. Tune in for a rollercoaster ride through the marketing landscape, where the interplay of human ingenuity and artificial intelligence paints a vivid picture of the future.
(08:45) Marketing Trends and Strategies
(18:47) Leveraging Marketing Content and Analyzing Data
(34:02) Importance of AI Training and Collaboration
(39:26) Building Custom GPTs and Digital Doppelgangers
(52:23) Banking Industry Action Items
(01:03:54) Digital Marketing Buyer's Journey Framework