GEICO vs. Progressive: How Marketing Made Insurance Fun Brand2Brand: The Marketing Show

In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.