Golf Course Owners Forum - How to Market and Sell Golf Data Driven - Winning in the Golf Business
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In today's Golf Course Owner and Operator's Forum, we're discussing how to market your golf facility.
I'm leading a discussion on strategies that golf courses typically fail to consider. Golf is what we call a "Considered" buying process. The time it takes to usher someone along the customer lifecycle from stranger to loyal customer is often considerable - 2 to 6 months or more.
In today's Golf Course Owner and Operator's Forum, we're discussing how to market your golf facility.
I'm leading a discussion on strategies that golf courses typically fail to consider. Golf is what we call a "Considered" buying process. The time it takes to usher someone along the customer lifecycle from stranger to loyal customer is often considerable - 2 to 6 months or more.
45 min.