Good Content with Shannon McKinstrie Shannon McKinstrie

I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections. 

In this episode we’ll be covering:
Creating a connection that feels like they are part of your brand journeyGoing beyond simple product photos with user generated contentCreating connection and lifestyle content that people are obsessed withKnow what's going on in the world and what people are doing with their lives right nowLeverage your market research to figure out what your people are intoUnderstanding the cultural differences between different appsLet's connect on Instagram

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It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you! 
In this episode we’ll be covering:
How to reach more non-followers on social mediaThe impact shareable content has on your reach and growthWhat shareable content is and how it looks different depending on your industryWhat the 3 S’s are and how to apply them to your own contentReal examples of shareable content so you can start creating today!Check out the Reel’s Lab

Want to learn more about the 4 H’s? Tune into episode 002!
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What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression. 
In this episode we’ll be covering:
Buying better versions of ourselvesCreating content that keeps people coming back for moreUnderstanding the feeling you want your content to evoke in your audienceWhat does it mean to create content that creates a feeling?Why knowing why your person taps follow will help you make better contentAnalyzing and adjusting your content strategyMy rule of thumb for the best time to post on social mediaLet's connect on Instagram

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Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in so you can start today!
In this episode we’ll be covering:
Understanding your audience's needs and mindset for relatable contentQuestions to ask yourself before making your next Instagram postHow to apply the 4 H’s when creating your contentThe types of content that we save and share mostWhy we follow so many people and what makes us hit that follow buttonWant to hear more about the four H's? Head over to episode 2 for a breakdown of applying the 4 h's to your content.
Let's connect on Instagram

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What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience. 
In this episode I’ll be covering:
My thoughts behind viral content and how your excitement plays into content successHow we absorb information has changed over timeWhat people think quality content is vs what it really isThe types of content that resonate and why you need itHow you might be unintentionally overwhelming your audience The new way to educate in 2024Let's connect on Instagram

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One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. So let'e get into what's working right now so you can start creating content that truly connects with your audience. 
In this episode I’ll be covering:
The challenge of keeping up with social media as it is constantly evolvingTimeless marketing strategies and why they actually matterThe one book I recommend to all my clientsAdapting your message to the types of content working right nowWhy specificity matters when it comes to creating contentHow knowing your audience helps create effective, specific contentLet's connect on Instagram

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