Good Eggs: Bentley Hall, CEO - Part 2 Brand New Blueprint by Smoketown

What's fueling the runaway success of Good Eggs in e-commerce, and how does it decide which brands to sell? In our second conversation with CEO Bentley Hall, he shares the company's turnaround story, including the blueprint that's driving their obsessive focus on "absurdly fresh groceries" in northern California. Beyond the company's strategy, he lays out the specific criteria that any brand needs to achieve in order to maximize its shot at being on the Good Eggs platform.See below for what y...