Grey Matters | Psychologie | Persuasion | Beïnvloeding | Nudging

Mischa Coster | Mediapsycholoog | Public Speaker | Auteur

Want alles is psychologie. Podcast over psychologie, persuasion, nudging, ethiek, intervention mapping, campaigning, behavioural economics en psy ops.

Afleveringen

  1. That's mine! - A Deepdyve into Ownership, Possession, Entitlement, Endowment and Loss Aversion

    2 APR

    That's mine! - A Deepdyve into Ownership, Possession, Entitlement, Endowment and Loss Aversion

    A topic in psychology that has been a fascination of mine for some time now is the topic of 'Entitlement' in relation to 'Endowment'. We all know that ownership and possession can lead to feelings of endowment and loss aversion. But how about something you don't actually possess or own, but feel like you are entitled to? Like a promotion at work, a discount for being a loyal customer, a spot in a public parking space you habitually put your car at, or even a piece of land of which ownership is ambiguous? I took an AI-assisted deep dyve into the research, examining the similarities and differences between possession and entitlement. I put a subset of the material I found in Google NotebookLM to create a conversational representation of the findings, for you to listen to at your convenience. It's a 15-minute podcast. Enjoy! https://notebooklm.google.com/notebook/6aa13dbd-227c-4302-bd42-3406ebd0e8a4/audio

    15 min
  2. 002 Anchoring

    17-05-2017

    002 Anchoring

    In deze aflevering aandacht voor het fenomeen 'Anchoring'. Anchoring is een cognitieve bias die ervoor zorgt dat we aanbiedingen, getallen en suggesties positiever of negatiever gaan evalueren. In deze aflevering leg ik uit hoe anchoring werkt, wat je ermee kan en waar je op moet letten.

    16 min
  3. 001 De CPO: Chief Psychology Officer

    04-05-2017

    001 De CPO: Chief Psychology Officer

    In deze aflevering aandacht voor de CPO: de Chief Psychology Officer. Wat is dit voor functie? Voor wie is het interessant? Wat kan je er als bedrijf mee? Mischa Coster vertelt je alles over de achtergrond en toepassingsgebieden van de CPO.

    16 min
  • 3 afleveringen

Info

Want alles is psychologie. Podcast over psychologie, persuasion, nudging, ethiek, intervention mapping, campaigning, behavioural economics en psy ops.

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