Growth Curves Sarah Burgess and Wendy Tibbotts

In this episode we discuss actionable strategies for business owners to adapt and move forward in the current challenging economic environment, focusing on proactive measures to improve your bottom line. 
We touch on topics such as customers' struggles and prioritising value for existing customers, reducing cash flow strain, maintaining marketing efforts and more.
This episode will provide you with some insights to help you build a competitive advantage when it’s needed most.
  
You will learn:
How to empathise with customers' struggles and adapt messaging and offerings during a recession Ways to reduce cash flow strain through expense review, flexible payment options, and various payment gateways How to provide value to existing customers and consider the entire customer journey to create loyal fans Why customer onboarding and building strong relationships with clients and suppliers is so important   How you can deliver great customer service and build a competitive advantage  
Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!  
PS. We are taking a break from Growth Curves after this episode - thanks for listening! 
Sarah & Wendy
 
Get in touch:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast
 

Want to feel more in control of your finances? Sarah provides valuable advice on how to conduct regular money meetings. By analysing expenses, sales, and revenue streams during these meetings, you can track your progress, identify areas for improvement, and make timely changes to enhance your bottom line.
You will learn:
The importance of regular money meetings for business owners How to conduct effective money meetings to track profitability Ways to analyse expenses, sales, and revenue streams during money meetings How to use insights from money meetings to make informed business decisions Tips for increasing profits through regular financial review The benefits of staying on top of your finances as a business owner Are you looking for someone to assist you in running effective money meetings in your business? Sarah can help! Schedule a ‘Kick Off Meeting’ with her HERE.
-
We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!   
 
Get in touch:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast

It's so difficult to find time to get 'all the things' done! We understand the juggle of balancing business demands and home life, let alone personal health and wellbeing... it's a continual work in progress! 

In this episode, we're sharing our 5 productivity hacks that have helped us in both our businesses and personal lives. With the right tools and mindset, you can maximise your productivity and make the most of every hour. 
We're not talking about anything overly complicated here. These are simple, straightforward, and, most importantly, they work. From time-blocking techniques to prioritisation methods, there is something for everyone. 
So, join us as we share our experiences and insights, and discover how you can unlock your time and supercharge your productivity.
-
We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!   
 
Get in touch:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast
 

Wondering if you're doing the 'right stuff' when it comes to marketing? In this episode, Wendy discusses her Marketing Essentials checklist - the top 10 activities businesses should focus on to get the best results.
There is an overwhelming amount of marketing options and strategies available, and it's easy to feel lost in the sea of marketing advice. That's why we have broken this down into an easy to follow guide that simplifies the complexity, providing you with a much needed list of effective marketing strategies and tactics.
The checklist is applicable to both online and brick-and-mortar businesses, and serves as a roadmap rather than a rigid set of instructions. Because we know that every business is different.
If you've been struggling with marketing, this one is for you!
-
We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day!   
Resources:
FREE Marketing Essentials Checklist - grab yours HERE
Get in touch:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast
 

Ever felt stuck in a repeating pattern of overwhelm in your business? We’ve named this the 'Cycle of Despair,' from our own personal experience of managing boundaries and stress as we navigate business owner life. 
Characterised by a lack of enthusiasm and increased procrastination (doom scrolling anyone?!), this often stems from an overwhelming number of undesirable tasks and saying ‘yes’ to activities that no longer align. 
If you’ve ever found yourself spinning in this cycle, this episode will give you helpful advice on how to move from despair to delight in your business again. Go from people-pleasing to focusing on long-term goals so you can regain confidence and fall back in love with your work. 
You will learn about:
The key factors that contribute to the cycle of despair Why it’s important to set aside time to think about the direction you want for your business How to create clear boundaries that align with your vision The value of external accountability and “bigger picture” thinking Why you should prioritise activities that yield the most results & examples of these Practical solutions for simplifying business processes & escaping the cycle of despair  
 
We love creating this podcast and want to continue bringing you great content. Reviews are important to boost the show, so we are trying to get as many as we can.
Please rate the podcast on Spotify or leave a review on Apple Podcasts - you will make our day! 



Get in touch:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast

In this episode, we share the importance of creating a business plan and how it can drive your business forward, rather than leaving progress to chance.
You may be thinking about your business plan as we approach the end of the financial year in New Zealand. Now is a great time to reflect and make changes where necessary – or if you don’t currently have a plan, grab that notebook as Sarah also shares the most effective ways to get started on one!
 
You will learn about:
What needs to happen to create a business plan
How to break down your overall vision with specific action points
The key benefits to your business when you have direction
What it means to “stay relevant” in business
How a business plan can unite your team
The benefits of working with a business coach or advisor
 
We love creating this podcast and want to continue bringing you content like what you heard today. Reviews are important to boost the show, so we are trying to get as many as we can. Please rate it on Spotify or leave a review on Apple Podcasts - you will make our day! 
Want to know more and grow your business, contact us below:
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast