Growth Stage by FastSpring FastSpring

Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO.
Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes?
In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: 
What proper affiliate marketing looks like.How to weed out fraudsters & shady attribution affiliates.How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.
If you've set up an affiliate program and don't know what to do next, or you're looking for tips on how to tame your existing affiliate program, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies.
Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, too much time is spent implementing copy-and-paste versions of existing marketing playbooks, and not enough time is spent on creating new playbooks that are unique to your company and fueled by research that makes you stand out.
Analytics and attribution are becoming harder and harder.It’s easy to look at competition and do the same thing they’ve done, but then you’re always playing catchup.Large companies are eating up the majority of the consideration data set, with high intent, in traditional channels.The landscape is getting more and more crowded, and great marketing is really hard and takes time.Plus, while many marketing leaders have the career stability and influencer clout to try risky things without risking their jobs, the people at the bottom who are actually doing the work don’t have that advantage — and they’re the ones who are often held responsible for metrics and success numbers. So how do marketers break out of the cycle of always sticking to the safest playbooks when if they aren’t working as well as they used to?
In this episode of Growth Stage, Fred Linfjärd interviews Podia Senior Growth Marketer Marc Thomas about:
Why not enough marketers are talking about the failure of the same old playbooks.Why it’s become so hard to market (and measure marketing efforts) for software and SaaS products.Marc’s RINse and Repeat framework that helps marketers Relate to customers, Ideate novel and innovative marketing strategies, and Narrate the impact of their marketing to leadership.Examples of innovative, unique marketing strategies that Marc and his team have had success with. And so much more!Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model.
If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril. Will your existing users revolt to the change and switch to a new product? Will your subscriptions renew at a high enough rate to counteract a reduction in one-time sales? How do you even roll this out?
In this episode of Growth Stage, we interview Fred Linfjärd of Planday about his experiences switching from a one-time billing model to subscriptions. Fred shares his thoughts on: 
Why digital product companies should embrace subscriptions.How to justify the switch to your customer base.Avoiding the worst of community blowback.Must-do tactics for your rollout plan.As a bonus, our host David Vogelpohl also has experience moving massively popular digital products from one-time fees to subscriptions, so this interview is full of hard-learned insights you can use to find success in your own rollout of subscriptions.
Whether you're considering switching to subscriptions or are in the middle of switching, don't miss this chance to learn insider tips on how to make this transition successful for your business. Listen or watch now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this can often be true, organizations have realized that in order to increase ARPU and unlock massive new channels ARR, they need to couple PLG with a sales-led growth strategy. But can Product and Sales motions work together effectively?
In this episode of Growth Stage, we interview John Eitel of Demandbase about his adventures solving exponential growth puzzles within organizations like Canva and others using both PLG and sales-led growth motions. John shares his thoughts on: 
The financial benefit of focusing on both.The common struggles organizations face when pursuing both PLG and sales led growth.What success looks like for using both together.Specific tactics you can use to drive value out of both sides of your growth funnel.If you're struggling with how to use PLG and sales led growth together, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game outside of game marketplaces?”
In this episode of Growth Stage, we interview Todd Harris of Skillshot and Ghost Gaming fame about his thoughts on:
Why marketplaces can be a difficult way to attract new players.How to cost effectively leverage video game influencers in order to get access to existing player audiences.Clever ways to approach digital advertising in your game marketing.How to use live events and live-streaming to attract huge audiences of new players.If you're wondering how you'll reach a critical mass of new players for your game, or if you're looking to grow your existing community in new and creative ways, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business forward. But what if you could zoom out and see what customer success really means in your business? What if you could use those observations to help you drive even more meaningful revenue growth and success for your customers?
In this episode of Growth Stage, host David Vogelpohl interviews Jake Dipple, Head of Customer Success at Sideways6, about his thoughts on:
What Customer Success is at a high level.How CS impacts your ARR, product value, and marketing.And much more!  Jake also shares unconventional tips for driving customer success that can boost the LOVE your customers have for your product and your company.
If your CS strategy starts and stops with good support, it's time to think about how full funnel Customer Success can help you move your business forward faster. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.