20 afleveringen

HelloMasters is a weekly podcast which we turn into an publication on Marketingfacts, a leading Dutch marketing magazine and online publication. We feature marketing leaders and startup founders in the Netherlands building new brands in fast growing startups and innovative companies.

We talk to CMO's, leaders of agencies and startup founders in the marketing space in the Netherlands.

HelloMasters - Marketing, Innovation and Teams HelloMaaS

    • Marketing

HelloMasters is a weekly podcast which we turn into an publication on Marketingfacts, a leading Dutch marketing magazine and online publication. We feature marketing leaders and startup founders in the Netherlands building new brands in fast growing startups and innovative companies.

We talk to CMO's, leaders of agencies and startup founders in the marketing space in the Netherlands.

    020 - Frans Leenaars, CMO TUI

    020 - Frans Leenaars, CMO TUI

    TUI has 18 cruise ships and 411 hotels to serve their 28 million guests. With 150 owned planes they are the 7th largest airline in Europe, even bigger than Alitalia. From formula 1 trip packages to marathon journeys, a safari tour through South-Africa, or how Louise prefers, direct flights to Zanzibar. TUI is a one-stop-shop for tourists and travelers alike. 

    Frans Leenaars, CMO TUI Western Europe, tells how the multinational is a leader in marketing innovations and how their e-commerce platform thrives combining CX, brand building and a relentless focus on conversion data.

    • 39 min.
    019 - Jeremy Brook, CMO Deliveroo Australia

    019 - Jeremy Brook, CMO Deliveroo Australia

    Deliveroo is not a "delivery" business. It is a marketplace, like Amazon for hot food. 
    After just launching in the UK 6 years ago, Deliveroo now sells food from 80,000 restaurants to over 6 million customers. This unicorn start-up is delivering exponential growth in the last four years.
    Jeremy Brook, CMO Deliveroo Australia, shares insights on how to build a brand in a double sized marketplace in one of the fastest growing online businesses. 

    • 36 min.
    018 - Jeroen de Bakker, Talpa Network and Maarten Lens-Fitzgerald, Nodes.

    018 - Jeroen de Bakker, Talpa Network and Maarten Lens-Fitzgerald, Nodes.

    Marketing is changing at the speed of light. Voice is one of these new marketing channels. Or is it an interface? Tune in for a fast moving podcast with "The Voices of Voice Marketing". 

    • 38 min.
    017 - Brenda Smith - Director Marketing and Customer Experience at AS Watson

    017 - Brenda Smith - Director Marketing and Customer Experience at AS Watson

    Building a brand between clicks and bricks in a fast changing marketing landscape is not for the faint of heart. In this podcast we talk to Brenda Smith who heads up marketing and CX for Trekpleister and Kruitvat, the largest retailers in the Netherlands.

    • 53 min.
    016 - Charlene Li - The Disruption Mindset

    016 - Charlene Li - The Disruption Mindset

    Nearly every company is involved in some form of digital transformation, but how many are actually seeing it pay off?
    The answer is surprisingly few. New research by Bain & Company finds that only 8% of global companies have been able to achieve their targeted business outcomes.
    Today we talk with Fortune 500 board room consultant, keynote speaker (from WEF in Davos to TED talks)  and * drumroll* HelloMaaS advisory board member Charlene Li from San Francisco.

    • 46 min.
    015 - VC's And Angel Investors About Diversity In The Dutch Startup Scene

    015 - VC's And Angel Investors About Diversity In The Dutch Startup Scene

    Welkom bij HelloMasters, deze podcast gaat over diversiteit in ondernemerschap. We praten over vrouwen in leiderschapsposities, funding voor door vrouwen geleide startups, en over vrouwen die investeren. 
    Vandaag richten we ons met name op vrouw / man diversiteit hoewel we duidelijk onderschrijven dat de discussie over diversiteit breder is dan alleen man/vrouw. 
    We bespreken in deze HelloMasters waarom diversiteit belangrijk is en hoe investeerders in het startup eco-systeem over diversiteit denken. 
     

    • 46 min.

Klantrecensies

Credence90 ,

Great guests with amazing content.

This is one of the most interesting marketing podcasts out there, hearing so much valuable information coming from very high profile people is something you normally would pay for!

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