How content marketing creates competitive advantage | Eli Woolery Dance Battle: The Competitive Intelligence Podcast

Is it possible to create competitive advantage by giving something away for free?

Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media company. With its generous investment in content and education over many years, InVision has helped lift up the design community to true business leaders, transforming entire industries.