39 min.
How to Combine Inbound and Outbound with CRO at Walnut, Catie Ivey The RevOps & ABM Alignment
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- Marketing
How to align inbound and outbound strategies? What are the challenges with outbound sales? How to improve the B2B buying process?
Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and Background03:15 Developing Outbound Motion06:00 The Difference Between CRO and Sales Leader roles08:00 Aligning Inbound and Outbound Strategies11:44 When to invest in ABM platform15:29 Essential skills for marketers today21:09 Challenges with Outbound Sales27:12 What should CRO prioritize in a Series B Company?35:11 Improving the B2B buying process37:27 Recommended Resources
Connect with Catie Ivey:
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage
How to align inbound and outbound strategies? What are the challenges with outbound sales? How to improve the B2B buying process?
Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and Background03:15 Developing Outbound Motion06:00 The Difference Between CRO and Sales Leader roles08:00 Aligning Inbound and Outbound Strategies11:44 When to invest in ABM platform15:29 Essential skills for marketers today21:09 Challenges with Outbound Sales27:12 What should CRO prioritize in a Series B Company?35:11 Improving the B2B buying process37:27 Recommended Resources
Connect with Catie Ivey:
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage
39 min.