How to grow design inside a complex organisation / Alex Guazzelli / Episode #133 Service Design Show

This week's episode of the Show is a pretty remarkable one.

You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank.

Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one.

Today he leads a team of over 250 designers but it all started with a two man operation.

Of course the journey hasn't been without challenges. Not everything went according to plan.

In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects.

So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure!

--- [ GUIDE ] -—

00:00 Welcome to episode 133
03:00 Who is Alex
04:00 60 second rapid fire
06:00 How it all started
12:00 Showing added value
19:00 Understanding the metrics
24:00 The right challenges
30:15 Connecting the dots
36:15 Changing the mindset
38:45 The evidence to say no
42:30 Own the responsibility
44:30 Lessons learned
49:15 Be prepared for the journey
54:45 The road ahead
58:15 Final thoughts

--- [ LINKS ] ---

* https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/
* One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD

--- [ COACHING CALL ] ---
Book your free coaching call.

https://servicedesignshow.com/coaching

Use the secret phrase you heard in the episode!