How to leverage a one-person social media team with Jacob Shipley On Top of PR with Jason Mudd

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.Guest:Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.Five things you’ll learn from this episode:What first-party data collection isWhy B2B comp...