HRW Shift Podcast HRW Shift Behavioural Science Consultancy

Episode 35: Antibiotic Resistance Communications by HRW Shift Behavioural Science Consultancy

Episode 34: Self Nudging by HRW Shift Behavioural Science Consultancy

In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s dissertation, focusing on suicidal ideation using linguistic analysis on the social media platform, Reddit.

We hope you enjoy, from HRW Shift and HRW Eavesdrop!

As part of our 3rd Annual Celebration of Behavioral Science webinar series, HRW Shift, our team of award winning, in-house Behavioural scientists, dug into your burning questions, from how you can implement Behavioural science within your work, to strategies designed for specific biases.

During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the reliability and trustworthiness of the available vaccines.

As individuals, our tendency to be influenced by the actions and emotions of others becomes particularly pronounced when faced with uncertainties, which also extends to our perceptions of vaccines.

In our HRW Shift‘s latest podcast, Alexandra Petrache, Senior Behavioural Science Analyst and Dana Al-Juburi, Research Manager, explore the impact of language in vaccine distribution and discuss strategies including leveraging social identity, incorporating personal anecdotes and stories to evoke emotions, and the benefits of transparency about limitations and uncertainties of the vaccines.

Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. However, implicit bias against those who are overweight is the only group bias that has become more severe over time.



It is plausible that exposure to more positive thin people and negative overweight people in society could be responsible for the strengthening of implicit anti-fat bias. Social media platforms are a key leader when it comes to the ‘thin ideal’, with the prevalence of photo manipulation, and the pressure to confirm to beauty standards and present this as an online highlight.

In HRW Shift’s latest podcast, Alex, Senior Behavioural Science Analyst, Millie, Research Executive and cofounder of HRW Eavesdrop, our innovative social media listening offering that is soon to be launched, are joined by @Emma, who is currently training to be a psychotherapist, with a background in Behavioural Science (specifically discourse analysis), as they share part 2 of our 3-part podcast series surrounding social media and mental health, discussing social media’s impact on the perfect body image, and how we can keep our biases in check.

Recommended reading:
-"What we don't talk about when we talk about fat" by Aubrey Gordon