Humans of PLG ft. Steeve Vakeeswaran, Head of Sales & Expansion at Zapier Top of the Lyne

Steeve Vakeeswaran, Head of Sales & Expansion at Zapier; Zapier offers over 5,000 app integrations and powers automations ranging from central workflows at Fortune 500 companies to such side projects as Seinfeldtext and Kanyetext. Zapier's growth from $0-$140 million has been largely driven by their bottom-up self-serve engine🤩. In early 2021, with Steeve Vakeeswaran at the helm, Zapier started testing a Sales motion.💥

Zapier's growth levers unlocked: https://www.topofthelyne.co/p/happier-with-zapier

Learn how Steeve scaled sales at Zapier and how sales can be layered into your PLG motion on this podcast hosted by Toplyne.