Hyrox Is Investing In Their Licensee Gyms, But Did They Miss The Mark?‪!‬ WTF Gym Talk

This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches".

According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training experience with Hyrox Group Training, a cross-functional workout program."

As many of you know, I've been a huge fan of Hyrox ever since seeing their "marathon of fitness" event for myself in Chicago and getting to sit down with co-founder Mo Fuerste to learn more about the origins and growth plan for the company.

In this podcast, I take a look at what's been reported on the Hyrox365 program and some suggestions I have for Hyrox if they want to truly separate themselves from the CrossFit affiliate model and provide more value for their licensees.



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Industrious 

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MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

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