"I had to survive on £20 a week for my brand" with Anosha Anwary of Avyaana Designer to Designer

Anosha Anwary is the founder of Avyaana, a beautiful Islamic modest wear brand. Think Ralph and Russo but for the modern modest lady!

Anosha’s story is one many of us can really relate to. There’s a lot of challenges we face behind the scenes. We don’t just draw all day (but oh, how we wish!)

Coming from a warzone country, her mother didn’t have the opportunity to get an education or a job. So she learnt how to sew really well. When Anosha went to 6th form and needed clothes to wear, she couldn’t find anything that respected her religion whilst being young and wanting to experiment with her style.

This led Anosha to start Avyaana. Her mum took her sewing skills to work and made all the pieces for her whilst Anosha studied a full-time degree and masters in law.

If not for her strong family unit and friends, Anosha doesn’t believe she would’ve been here today. You’ll hear the reasons why in the episode but to summarise:


She had to survive on £20 a week to keep her business alive
It was a challenge balancing her education with a growing business
She’s faced two legal battles already!
As Avyaana grows, it’s becoming more apparent that she needs a team so she can move towards the vision.

But there have been many beautiful moments, only because she has persevered through it all. This interview isn’t about religion, although we do discuss why it’s important for her as a designer. It’s really about the challenges all business owners face and the attitude you need to overcome them.

I hope you love it just as much as I enjoyed speaking to Anosha!

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Discover more about Avyaana:

Avyaana online store

Avyaana Instagram

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