Latinxs Who Design Michel Ferreira

In this special Firesession edition of the podcast, I invited Diego Pulido (@ixdiego) and Koji Pereira (@kojieumesmo) to chat about their Journey to Design Leadership. All three of us are from Latin America and we shared our stories of growing into the positions we have today. Hear how they started, what was the path they took to leadership, and how to make sure we, as leaders, keep holding the door open for inclusion in our companies.

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Kevin Bethune discusses the need for multidisciplinary teams and talks about his book Reimagining Design, written for creatively curious individuals to help the intersection of Business, Tech and Design. 

Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a "think tank" that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 20+ year career, and represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture. His book Reimagining design is out now and we’ll talk about that and more. And now Kevin Bethune

Get the book 


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In this episode, Michel interviews Aubrey Blanche. Aubrey is The Mathpath (Math Nerd + Empath), Senior Director of Equitable Design, Product & People at Culture Amp, and a startup investor and advisor. During this chat, she shares her experiences with us about evolving our process and being inclusive. She's a Latina, Queer, and Bipolar 1 and wants you to know that: You matter.

Books recommended on the Episode:  
The Wake Up by Michelle MiJung Kim  
All Are Welcome by Cynthia Owyoung  
How To Talk To Your Boss About Race by Y-Vonne Hutchinson
Inclusion Revolution by Daisy Auger-Dominguez




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We're expanding the mission to include more people in our podcast. UX is not really UX without including people from all walks of life. Inspired by some of the recent voices on twitter I've decided to create a community for us, all of us. Join Diversity in UX Matters today https://join.slack.com/t/diverseuxmatters/shared_invite/zt-xd0nwhg4-YUyi0qU5MweqjDVg3~aI3A…

This week I interviewed Joanna Peña-Bickley, a design technologist, known as the mother of Cognitive Experience Design and pioneer in Ai aided, generative design. She is propelled by a multidisciplinary acumen in research, design, tech and data modeling. Joanna has delivered world-class experiences that drive engagement and business results. She has built exceptional design organizations as an active leader in the design, cognitive, user experience and Ai aided, generative design fields. Joanna's team's achievements have been written up in books and periodicals such as: MIT Technology Review, Time, Forbes, Fortune, TechCrunch and The Wall Street Journal. Her drive to learn and invent has produced innovative work that has been internationally awarded, recognized and used by millions of customers.


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He was the Lead Designer on Adobe Photoshop, Illustrator, InDesign, and the Creative Suite in the 90s. Project Lead on Adobe Lightroom in the early 00s.

Former Director of Design at Twitter and Yahoo. Early designer and first employee at Figma.

Designing digital products since 1990.

These days he can be found in Amsterdam and around Europe (or under as @trenti on Twitter), and always happy to discuss any and all things Design.


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Diego Pulido is a Senior Interaction Design at Google in New York City. He grew up on a healthy diet of Arepas & Coffee in Bogotá, Colombia prior to moving to the US to study Psychology & Human-Computer Interaction. He is passionate about mobile UX design, running, heavy metal & electronic music. You can find him anywhere on the web under the username @ixDiego


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