Lead With Your Brand!‪™‬ Jayzen Patria

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.
First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold dear? What drives you? 
Next: Identify your unique strengths and desired perception. What are you naturally good at, and what sets you apart from others? How do you want others to see you? Your brand words should reflect both your strengths and the impression you want to leave.
Finally: Test for resonance. Is it going to stick? Once you've identified potential brand words, bounce them off trusted friends, colleagues, or mentors. Do these words accurately capture who you are? Do they resonate with others?
Jayzen is thrilled to welcome his long time friend and colleague, Jon Dakss to the show.  Jon is a talented technologist and was one of  the the original pioneers in interactive video and inventor of nearly 40 video-related patents. Working in television for years, Jon and his team created the software that would allow you as the viewer to play at home with “Deal or No Deal,” and many other innovative and interactive experiences.  He has now gone on to create Palladium Consulting to help clients through their technology challenges. .
Guest Bio
Jon Dakss 
Founder and CEO, Palladium Consulting
An early Internet and Interactive Video pioneer and inventor of nearly 40 video-related patents, Jon has spent his 20-year career leading product and engineering teams to build innovative and award-winning digital experiences at large scale. Jon runs Palladium Consulting, a Fractional CTO/CPO and Executive Advisory practice, supporting clients ranging from early-stage startups to global media powerhouses with data, product and technology leadership as well as partnerships. Jon was EVP & Chief Digital Officer at EPIX (An MGM Company) where he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer SVOD platform, awarded two Webby honors for Best Streaming Service. At NBCUniversal Jon led numerous company wide technology, product and innovation teams in the Office of the CTO, partnering with all NBCU divisions and brands to launch new digital businesses and hundreds of industry-first experiences ranging from Streaming Video, to Mobile Apps and Messaging, to Interactive Synch-to-TV Experiences to Virtual Reality and beyond. Jon lives in Livingston New Jersey with his wife, three children and a crazy dog.

Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as someone that people want to take notice of and use their efforts to help you in your career.   It’s about finding your unique voice and letting it shine through in everything you do.  Additionally, you have to show people, not tell them.  That is, you have to walk the walk and not just talk the talk.  Finally, you’ve got to execute work projects using your brand filter.  What is the secret sauce that only you can bring to each and every project? 
Jayzen is thrilled to welcome Amy DuBois Barnett to the show.  Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old.  She has been an executive at top media companies including Paramount where she had P&L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.
Guest Bio
Amy DuBois Barnett
Senior Advisor, Bravo Mondo
Media Executive/Private Equity Investor/Author
An award-winning media executive and author, Amy DuBois Barnett has held senior leadership roles at Time Inc, Hearst and Disney, and has also successfully grown several independently owned media brands. She is currently a Senior Advisor for the newly formed growth capital firm, Bravo Mondo. Barnett joined Bravo Mondo from Outside Interactive, Inc., the world’s leading platform for active and healthy lifestyle content and experiences, where she oversaw the company’s 16 media brands and Outside Studios as their first-ever Chief Content Officer.
Formerly, Barnett was an SVP and General Manager at Paramount where she had P&L responsibility for BET’s digital platforms. In 2021, she grew BET Digital’s following to 62 million, generated 2 billion annual video views, and drove an unprecedented 10x increase in operating income. In her prior years as EVP, Digital of Entertainment Studios and theGrio, Barnett increased monthly video views by 600% and the social footprint by 250%. She was also a senior executive at ESPN where she led the development and launch of ESPN’s critically acclaimed digital brand, The Undefeated. Before ESPN, Barnett was Editor-in-Chief of Ebony where she redesigned and modernized the magazine and website to critical acclaim. Under her leadership, Ebony won a record-breaking 28 awards from the National Association of Black Journalists and was listed as one of the 25 Fastest Growing Magazines in the Country by Ad Age. Prior to Ebony, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar where she oversaw their digital relaunch. As Chief Editor, Barnett grew Teen People’s print and digital audience to category leadership. As Editor-in-Chief of Honey magazine, she doubled the rate base and earned national recognition for the young brand. Barnett has a B.A. from Brown University and an M.F.A. from Columbia University.
In 2014, she served as an Adjunct Professor at Northwestern University’s Kellogg School of Management. Barnett is also the author of the NAACP Image Award-nominated book, Get Yours: How to Have Everything You Ever Dreamed of and More.

Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

It’s Women’s History Month!
Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.
This week, Jayzen shares his best lessons on something that's crucial for advancing your career: being bold and putting yourself out there!  It’s about extending myself to others and being open to possibilities that you may not even know are out  there.  Tune in to learn Jayzen’s three actionable steps you can take to be bold and put yourself out there and take advantage of the opportunities that come your way.
Step one: Embrace Your Uniqueness. Your unique blend of skills, experiences, and personality traits is what sets you apart from the crowd. So, instead of trying to fit into a mold and be someone you are not - embrace what makes you different and use it to your advantage.
Step two: Network Like a Pro. Start by reaching out to people in your industry who inspire you or who you admire. Connect with them on LinkedIn, send them a thoughtful message, and ask if they'd be open to grabbing a virtual coffee or hopping on a quick call. 
Step three: Take Calculated Risks. Boldness often requires taking risks, but that doesn't mean you should throw caution to the wind. Instead, take calculated risks that have the potential to pay off big time. 
Jayzen is thrilled to welcome his long time client and amazing marketer, Sydney Seiger, to the show.   Sydney serves as the CMO for Vistra Corp, one of the nation's leading energy companies.  Sydney’s career has taken her from academia as a university professor to the marketing world, now leading the charge across all of the brands in the Vista portfolio.  Her approach of being bold and trusting your gut have helped her build a truly remarkable career.
Guest Bio
Sydney Seiger
Chief Marketing Officer, Vistra Corp.
Dr. Sydney Seiger leads Vistra’s retail brand marketing, consumer experience and brand strategies, new product development, advertising, digital marketing, direct sales and consumer insights.  Her approach to building and maintaining a culture of data-driven decision making drives long growth across consumer and business segments in the most competitive deregulated energy markets in the U.S.
In her current role, Seiger leads a large and diverse team of professionals across fifteen functional areas of marketing to conceive and champion award winning customer acquisition and retention campaigns and multiple first-to-market products and services - all centered on powering more possibilities for the customer
Seiger holds a PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics from Baylor University.
Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself!
Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life's blockbuster. Just like the meticulous planning and strategic campaigns that surround a potential Oscar-winning film, your personal brand deserves the same level of attention. 
So, listen in as Jayzen breaks it down using the"Lead with Your Brand" system!
This week, Jayzen welcomes Chase Harmer to the show.  Chase has had an incredible career in FinTech, as a pioneer in virtual credit card technology. He’s built multi-million dollar companies and holds seven patents.  Now, after a life tragedy, he has pivoted his goals and aims to help a billion people through his new Wishes Inc platform that delivers financial support to those in need in a fully transparent manner.
Guest Bio
Chase Harmer 
Founder, Wishes Inc & FinTech Innovator
Chase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation > $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute. Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes delivers the resources and financial support needed quicker than any other platform in the market.
Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices. 
I’m sure you’ve all thought about how to “climb the ladder” in your career. The reality is that thinking about the career in a linear fashion, like a ladder, is really not reflective of how most companies work in today’s world. The speed of business and advancements in technology now allow us to experience our careers much more like climbing a jungle gym from our childhood playground. You can go up the ladder, move sideways, go diagonally…or even jump off and start over. Your career is made up of the collection of opportunities, choices and tradeoffs.  
Jayzen has coached and trained over 10,000 professionals in his career. Tune in this week for his best advice on how to maximize every opportunity that comes your way so that the choices and tradeoffs you make will help you achieve your next career breakthrough.
Jayzen is excited to welcome his friend, Dr. Timbrala Marshall to the show. Dr. Marshall has had an esteemed career as a veterinarian and also served as VCA’s first Director of Equity, Inclusion and Diversity.
Guest Bio
Dr. Timbrala Marshall
Medical Operations Lead, Urgent Care Hospital Group
VCA Animal Hospital
Dr. Timbrala Marshall is VCA Animal Hospital’s Medical Operations Lead for the Urgent Care Hospital group. Dr. Marshall has been with VCA since 2014 and began her career as an Associate veterinarian before becoming Medical Director in a primary care practice just outside of Atlanta, GA. Dr. Marshall practiced as a companion animal primary care veterinarian for over a decade and served as VCA’s first Director of Equity, Inclusion and Diversity for two years, before stepping into this role in 2023.

Currently, Dr. Marshall is responsible for overseeing the medical quality of care and standards of Urgent care hospitals and is supporting the medical implementation of our new, innovative urgent care model.
Dr. Marshall attended Tuskegee University for her undergraduate studies and graduated with a Bachelor’s degree in Animal and Poultry Sciences. Following graduation, she went to Michigan State University, College of Veterinary Medicine, where she earned her Doctor of Veterinary Medicine degree. Dr. Marshall currently lives in Atlanta, GA. She and her spouse have three lovely daughters and two Great Danes.
Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration!
Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in his career and went on to author the book “Empowering Yourself, The Organizational Game Revealed.”  It starts with your PERFORMANCE, which is your ticket to play.  Then to your IMAGE, the message you send with your brand before you even speak, and finally EXPOSURE.  That is, if you put the work into developing your brand, but no one knows about it and all of the value you bring, then how you’re missing both internal and external opportunities. A model that Jayzen teaches around the world and can be easily applied to your own career.
This week, Jayzen is thrilled to welcome Cassie Petrey to the show.  She is the co-founder and CEO of Crowd Surf, a leading marketing and music management firm working with some of the world's most recognizable entertainers and brands including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and many more. Crowd Surf brand clients include tech giants Apple and Google, and labels such as Universal Music Group, Disney Music Group, Sony, Warner, BMG and Hollywood Records. 
Guest Bio
Cassie Petrey
CEO & Co-Founder, Crowd Surf
Cassie Petrey built the company behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Today, Crowd Surf has evolved into a 50-person team with a presence in Nashville, L.A. and New York, and a revolving roster of accounts featuring some of the most successful artists, comedians and companies in the industry including tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Crowd Surf boasts a collective social footprint of approximately one billion followers. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com