Leveraging the Importance of Family Time as a Brand and Marketing Strategy The Innovative Hotelier

For Keir Weimer, founder of The Weekender Hotels, you can never have enough family time. That spirit carries through in his chain of rural resort properties, an ethos he discusses with host Robin Trimingham, along with the trend of a “return to nature.” Weimer also talks about the opportunities for creating a collection of bespoke properties and travel experiences using regional and small business association financing and how this works in a high-interest-rate market.