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Join Dean Jackson each week as he walks through applying the GoGoAgent, real estate marketing principles to your business and helps you live the Listing Agent Lifestyle.

Listing Agent Lifestyle - Real Estate Marketing Dean Jackson - GoGoAgent.com

    • Marketing

Join Dean Jackson each week as he walks through applying the GoGoAgent, real estate marketing principles to your business and helps you live the Listing Agent Lifestyle.

    Ep106: Robert Jellesed

    Ep106: Robert Jellesed

    Today on the Listing Agent Lifestyle podcast, we're talking with Robert Jellesed from Medford, Oregon, which is about as far away from Winter Haven, Florida as you can get, and still be in the United States!
    This is a really interesting conversation because one of the things that's unique about Robert is he's applying our Getting Listings program to the commercial investment property market. He's very thoughtful, analytic, and has a lot of great experience in analyzing investments that gives him a lot of knowledge to share with his audience.
    He's done a lot of research on his target audience in selecting and finding the 7,000 homes, or property owners who own all of the multifamily properties in his part of Oregon, so we had a great conversation about the adaptability of all the principles, the chassis, of our Getting Listings program, and applying it to multifamily homes.
    He's going to be able to really make great things happen in this market, and if you're interested in the psychology of how the program works, we get into a lot of the details here in this conversation.
    Links:
    Show Notes
    GoGoAgent.com
    Be a Guest
    Listing Agent Lifestyle Book
    Listing Agent Scorecard
     

    • 1 u. 4 min.
    Ep105: Tom Lipinski

    Ep105: Tom Lipinski

    Today on the Listing Agent Lifestyle podcast, we're talking with Tom Lipinski from Michigan.
    This is a great conversation talking about Getting Listings, and the longevity there is for you in finding the right area, the right method to engage those people, and the right attitude to have when you think about the area so you can continue to generate results for years to come.
    But of course, there is also a huge opportunity in nurturing the lifetime relationships of people in your 'after unit', and in orchestrating referrals with people who already know you, like you and trust you.
    We had a great conversation about both of these. The time went by fast, and I think you're going to really enjoy this episode.
    Links:
    Show Notes
    GoGoAgent.com
    Be a Guest
    Listing Agent Lifestyle Book
    Listing Agent Scorecard
     

    • 1 u. 2 min.
    Ep104: Jeff Jones

    Ep104: Jeff Jones

    Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts.
    One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners.
    We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it.
    I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'.
    I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service.
    Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together.
    So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us.
    Links:
    Show Notes
    GoGoAgent.com
    Be a Guest
    Listing Agent Lifestyle Book
    Listing Agent Scorecard
     

    • 59 min.
    Ep103: Jacob Scott

    Ep103: Jacob Scott

    Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia.
    One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recognize 'that's me.'
    This is where we get talking about neighborhoods versus a town or a school district. We want to get as narrow as we can to where people recognize the area and say 'that's me,' and we walked through the psychology of that reaction, and how to evaluate and compare one area to another by comparing the total yields from these markets.
    We ended the conversation talking about how to really enroll your top 150, and get maximized results from the people who you know, and you'd recognize if you saw them at the grocery store, so you get them programmatically thinking about you every time they hear a conversation that involves real estate.
    This is another great episode.
    Links:
    Show Notes
    GoGoAgent.com
    Be a Guest
    Listing Agent Lifestyle Book
    Listing Agent Scorecard
     

    • 1 u. 2 min.
    Ep102: Mike Seville

    Ep102: Mike Seville

    Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida.
    I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings.
    This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view.
    If you listen to this episode with that in mind, there is certainly something here you can copy. I talk about a specific category with Mike, but whenever you hear me talk about his target market, I want you to imagine we're talking about a category that's available to you.
    Links:
    Show Notes
    GoGoAgent.com
    Be a Guest
    Listing Agent Lifestyle Book
    Listing Agent Scorecard
     

    • 1 u. 3 min.
    Ep101: Dylan Kennelly

    Ep101: Dylan Kennelly

    Today on the Listing Agent Lifestyle podcast, we're talking with Dylan Kennelly from just outside Las Vegas, Nevada.
    This is a really exciting episode because Dylan's a guy who, just a few months ago, started falling in love with marketing. He came into our GoGoAgent world here and began implementing all of the ideas we talk about on these podcasts.
    He started getting his top 150 together, and we talked about how to ramp that up. He took action and has twice mailed the world's most interesting postcard to the list he has, and already has some interesting results that you'll hear about.
    Then we talked about Getting Listings and how he can secure a gold mine area he's found, so we spent a lot of time focused on how to really establish himself as the 'Go-To' guy in this particular neighborhood.
    Dylan's going to be someone we can watch over the next 12 to 24 months as an amazing case study, so the question is really going to be, will you stick with us, watch what's happening, and let's see if it can be you too.
     
    Links:
    Show Notes
    GoGoAgent.com
    Be a Guest
    Listing Agent Lifestyle Book
    Listing Agent Scorecard
     

    • 1 u. 5 min.

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