Louder by Leverage Leverage Media Group

In this episode inspired by the requests from our community, Lanna and Rosie talk TikTok for business. As our resident Gen Z, Rosie gives her insights on what Gen Y needs to know about how the platform is being used, and why we need to wrap our heads around it sooner rather than later.For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this special guest episode, Lanna chats to one of her 'unofficial' mentors, Gavin Bain. Gavin is one of Perth's (and Australia's) most experienced marketing and advertising leaders, with more than 30 years of industry experience at the executive level across independent and global agencies, including Meerkats, Wunderman Thompson, and now VML. He's also one of only three people to win the Campaign Brief Advertising Person of the Year twice. Tune in to hear Lanna and Gavin chatting abou...

In our next episode, Rosie shares what's trending in her world - and in this case, it's Fred Again. A musical and marketing phenomenon, Fred Again can teach us all a thing or two when it comes to audience engagement and connection. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode, Lanna and Rosie unpack the necessary art of networking—how to navigate it, why it's important, and how we can overcome those nerves to build our networks in the industry. Whether you're just starting out in your career or simply know you need to get on your front foot in building your relationships more, we think this is a super relatable episode for everyone. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

One of the most commonly requested topics when we asked our audience what they wanted to hear about was branding - personal branding, business branding, what makes a great brand, the differences between how Gen Z and Gen Y do their own brand research, and how people can start to think of themselves as a brand. Tune in to hear Lanna & Rosie discuss this very relevant topic!For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode Rosie will interview Lanna on the Leverage story - when and why Lanna started the company, Lanna's imposter syndrome and how she decided on the name 'Leverage' for the business. You'll also hear more about what Rosie really first thought of Leverage when she applied for her role! For more info on Leverage Media, head to our website: www.leveragemedia.com.au