12 afleveringen

This is the M.ad-Tech podcast where we talk about all things related to 'Marketing and Advertising Technology'. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

M.AD-TECH Timothy Whitfield, John Miskelly

    • Zaken en persoonlijke financiën

This is the M.ad-Tech podcast where we talk about all things related to 'Marketing and Advertising Technology'. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.

    M.AD-TECH - Episode 12 - Anne Frisbie - SVP - InMobi

    M.AD-TECH - Episode 12 - Anne Frisbie - SVP - InMobi

    In this episode John Miskelly and Timothy Whitfield interview Anne Frisbie - SVP & GM, Global Brand & Programmatic @InMobi. We talk about the early days of mobile advertising the future of mobile and how the audience is evolving.

    • 21 min.
    M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus

    M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus

    In this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from working at Google and creating the worlds first Ad-Exchange to now being the president of AppNexus, arguably the largest and most successful piece of Ad-Tech today.

    • 21 min.
    M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot

    M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot

    In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from Traffic Engineer to Beverly Hills Venture Capitalist and then COO of Grapeshot. The world's largest live context marketing, insights and Brand Safety companies. 

    • 19 min.
    M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM

    M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM

    In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global Brand Safety at GroupM. In this episode we talk about the recent Brand Safety issues with YouTube and also the Big Brands Fund Terror headlines from the Times UK. We also talk about how some markets are getting it right and what other markets need to do to improve. A great listen!

    • 22 min.
    M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media

    M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media

    In this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs Private Equity, Viewability and Engagement in High Impact Creative Units, Moving into Programmatic offerings. Client Side (JavaScript) vs Server Side technology, and much more.

    • 17 min.
    M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

    M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum

    In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events. 

    • 18 min.

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