Making Impact in the Increasingly Competitive World of Social Media Marketing

The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise?

Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world.