Managing, Strategy, Business: David Maister Live videocast David Maister

We will close this series with a proverb that I use to conclude many of my seminars. It illustrates that what most businesses need, is not clarification on what is the right thing to do, but the courage to not give in to short term gratification.

One of my views of the world is that everything we want must be given to us by another human being. So weather it is about getting our staff to cooperate with us,or to get clients to entrust us with business,We must learn to earn relationships.

In this video clip we're going to look at the issue of energy, excitement, and ambition in a different way and talk about the different states of drive that you and I might experience at different stages of our career.

A core proposition in my way of thinking about business development is that you will have more success if you're trying to market things that turn you on for clients that you are truly interested in.

In this video clip, we explore how you can win business from a non-client who is looking around and talking to many providers

In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.