Manufacturing Growth Podcast TANK New Media

Building a great company is a marathon, not a sprint. Each week Krista Ankenman and her team at TANK New Media take on growth challenges, explore technology, and interview business leaders dedicated to growing better through continuous improvement. If you’re ready to build repeatable and scalable systems to drive your business forward, this podcast is for you.

The landscape for modern buyers has drastically changed over the years. Today the average buyer is highly educated before a conversation is even made. That means we have to adapt how we sell our products to meet the wants and needs of these knowledgeable consumers. In today’s episode, you’ll learn what the modern buyer looks like and how you can change your approach to sales and marketing to address the changes in their behavior.

If Superman started out as a guy in tights the story wouldn’t make much sense — origin stories help people relate. Telling your story and telling it well is the key to connecting with your audience. In this episode, you’ll gain perspective on exactly what your X-Factor may be, why it's important for your company to have one, and how you can amplify your X-Factor to the world.

Content can mean a lot of different things. As marketing has changed, so has the meaning of content. It’s no longer just written word — it’s anything that communicates, so it can be written and verbal words or visual communications. In this episode, you’ll learn how to unlock demand by creating and promoting content to attract better leads.

Brand awareness is important when launching new products and services, it drives consumers' decisions when differentiating between competing companies. Brand awareness goes beyond just large companies, how do you think they became well known? In this episode, you’ll learn why building brand awareness is beneficial in any niche.

Friction is essentially a pain point that shows up any time we try to communicate or have a handoff of information. Today, we are going to be discussing how to eliminate friction points in your business that may be limiting you. By eliminating these friction points, you will reclaim time and energy that is currently being squandered due to inefficiency.