Marketing O'clock with Reactionpower Reactionpower

Your brand is who you are as a company. It is the image that comes into your consumers’ and potential customers’ minds when they see your logo or are mentioned in passing. Building this brand image, however, isn’t a one-time thing. You have to consistently update the elements of your brand image, a task requiring dedicated and custom expertise.

In this episode, Loryne and Marion discuss why you need to leverage professional branding services in order to establish your brand equity and fully unlock your business’ potential.

As consumers increasingly turn to audio as their content of choice, successful marketers today will be those who will prioritize capturing consumers with the effective use of the wide variety of audio platforms available. 

In this episode we discuss some of the audio platforms marketers could leverage and suggest a myriad of ways to get the best out of them.

According to recent research, consumers and employees are more likely to buy from or work for companies that share their values across the various elements of ESG. Due to crises such as the global pandemic and recessions, we have an enlarged pool of conscientious consumers who are willing to pay even more for healthier, safer, more environmentally and socially conscious products and brands. In this episode, Gladys and Loryne unpack how a brand could harness the most of ESG to its advantage.

The average human attention span is now shorter than a goldfish’s! As of 2022, it is estimated to be at just around 8 seconds,  one second below that of a goldfish. Part of this is now being increasingly attributed to technological conveniences and the ever-so-distracting social media. As a consequence, short-form videos are now more popular than were before. In this episode, we discuss why and how marketers can tap into the wide variety of short video platforms available in order to get ahead of the competition and sustain gains.

The COVID 19 pandemic has forced many organizations to significantly alter policies and initiatives in order to adapt to the needs, expectations, and demands of their employees, customers, and stakeholders who have had to reorient to a more digital environment. In this podcast episode,  we unpack insights and learnings from the 2022 Gartner CMO Vision eBook and share top-level guidance for marketing leaders and their teams on where to focus marketing efforts for success this year and beyond.

Generation Z is quickly becoming the most powerful consumer group in the world. If you haven’t started to bridge the gap between your millennial-driven strategies and those that appeal more to Gen Z, you’re at risk of lagging behind. Key to this podcast is helping to understand Generation Z consumer characteristics and how businesses can tap into this worthwhile consumer base.