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Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

https://www.semrush.com/podcast/
podcast@semrush.com

Marketing Scoop Podcast SEMrush

    • Marketing

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

https://www.semrush.com/podcast/
podcast@semrush.com

    A Go-to-market SEO Strategy for Turbulent Times

    A Go-to-market SEO Strategy for Turbulent Times

    In this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy.

    You’ll also hear how to gain terrific ROI with a smaller budget by focusing on best segments, driving awareness, and capturing existing demand. 

    You don’t want to miss this game plan that’s sure to be effective during these turbulent times. Listen in. 

    • 25 min.
    How Atlassian Used YouTube to Grow Their Marketing Funnel

    How Atlassian Used YouTube to Grow Their Marketing Funnel

    In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.

    By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead at Atlassian, dives deeper into Altassian’s YouTube-centric strategy.

    • 23 min.
    How to Earn Links from 931 Unique Domains in a Single Year

    How to Earn Links from 931 Unique Domains in a Single Year

    In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year.

    Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis.

    • 24 min.
    Transforming the Recruiting Mindset with Gaming Experience

    Transforming the Recruiting Mindset with Gaming Experience

    Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV.

    On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign. Christoffer Lorang Dahl is the Digital Director at GK Nordic, Scandinavia’s largest communications agency.

    • 24 min.
    eCommerce and Consumer Behavior Changes During The New Normal

    eCommerce and Consumer Behavior Changes During The New Normal

    Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape. 

    Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates brand growth. Listen in as Elizabeth and Laura explore the new ‘normal’ reality that everyone is afraid to think about. 

    • 21 min.
    Acquiring New Users by Turning Offline Channels into Growth Machines

    Acquiring New Users by Turning Offline Channels into Growth Machines

    In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. Most data-driven growth marketers swarm and compete on digital channels, but Spin acquired more than 100,000 new users by turning offline channels into growth machines. Listen in to find out how they did it!

    • 20 min.

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