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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

Marketing Technology Podcast by Marketing Guys Marketing Guys

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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

    How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ

    How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization?
    Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here!
    In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ. 
    Topics we discuss:
    The importance of Marketing & Sales alignment, especially now
    How to realize M&S alignment
    How to increase efficiency and be more productive by using sales enablement solutions
    LinkedIn Andy: https://www.linkedin.com/in/andychampion/ 
    Website Highspot: https://www.highspot.com/ 
     
    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 24 min.
    The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom

    The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?
    In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.
    Topics we discuss:
    Technology trends that will impact marketing in the next years: more human by using data.
    How to keep the customer central 
    Customer intelligence
    The importance of having a data strategy
    LinkedIn Jed: https://www.linkedin.com/in/jedmole/ 
    Website Acxiom: https://www.acxiom.com/ 
     
    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 27 min.
    The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

    The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
    Topics we discuss:
    2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
    How marketers can start using CTV as a channel
    Marketing possibilities of CTV
    What is ACR: Automated Content Recognition
    Predictions for 2023 in the Cable TV landscape
    LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/ 
    Website LG Ads: https://lgads.tv/ 
     
    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min.
    Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr

    Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr

    Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB.
    On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using this method.
    Next, we'll delve into the topic of inbound vs outbound marketing and how these two approaches differ in terms of lead generation. We'll discuss the pros and cons of each method and help you determine which approach might be best for your business.
    Finally, we'll discuss some of the major mistakes that business owners make when it comes to lead generation. From not having a clear understanding of their target market to failing to follow up on leads, we'll cover the common pitfalls to avoid in order to ensure success.
    So sit back, relax, and get ready to learn from Ron Story Jr. as we dive into the world of lead generation on today's episode of the Marketing Technology Podcast.
    Topic List:
    Lead generation using cold email
    Inbound vs outbound marketing
    Major mistakes business owners make with lead generation
    LinkedIn Ron: https://www.linkedin.com/in/ronstoryjr/ 
    Website: https://pitchdb.com/ 
     
    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 19 min.
    Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir

    Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir

    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    What's the secret to success in real estate marketing? Listen to this podcast to find out.
    In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing.
    Topics we discuss:
    The importance of data for real estate agents
    The best campaigns in 2022 and what you can learn from them for your 2023 campaigns.
    What does data from 50K + websites learn you as a real estate marketer?
    LinkedIn Kurt: https://www.linkedin.com/in/kurtuhlir/ 
    Website: https://kurtuhlir.com/ 
     
    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min.
    A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft

    A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft

    Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this.
    In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life. 
    Topics we discuss:
    What is sales engagement?
    How does it help to improve marketing & sales alignment?
    How to integrate sales engagement, CRM, and marketing automation
    Results of companies that use sales engagement
    Economic outlooks for 2023 and impact on B2B sales
    LinkedIn Albert: https://www.linkedin.com/in/albertyrhee/
    Website Salesloft: https://salesloft.com/ 
    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 20 min.

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