Marketing Technology Podcast by Marketing Guys Marketing Guys

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Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization?
Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here!
In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ. 
Topics we discuss:
The importance of Marketing & Sales alignment, especially now
How to realize M&S alignment
How to increase efficiency and be more productive by using sales enablement solutions
LinkedIn Andy: https://www.linkedin.com/in/andychampion/ 
Website Highspot: https://www.highspot.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?
In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.
Topics we discuss:
Technology trends that will impact marketing in the next years: more human by using data.
How to keep the customer central 
Customer intelligence
The importance of having a data strategy
LinkedIn Jed: https://www.linkedin.com/in/jedmole/ 
Website Acxiom: https://www.acxiom.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
Topics we discuss:
2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
How marketers can start using CTV as a channel
Marketing possibilities of CTV
What is ACR: Automated Content Recognition
Predictions for 2023 in the Cable TV landscape
LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/ 
Website LG Ads: https://lgads.tv/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB.
On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using this method.
Next, we'll delve into the topic of inbound vs outbound marketing and how these two approaches differ in terms of lead generation. We'll discuss the pros and cons of each method and help you determine which approach might be best for your business.
Finally, we'll discuss some of the major mistakes that business owners make when it comes to lead generation. From not having a clear understanding of their target market to failing to follow up on leads, we'll cover the common pitfalls to avoid in order to ensure success.
So sit back, relax, and get ready to learn from Ron Story Jr. as we dive into the world of lead generation on today's episode of the Marketing Technology Podcast.
Topic List:
Lead generation using cold email
Inbound vs outbound marketing
Major mistakes business owners make with lead generation
LinkedIn Ron: https://www.linkedin.com/in/ronstoryjr/ 
Website: https://pitchdb.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
What's the secret to success in real estate marketing? Listen to this podcast to find out.
In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing.
Topics we discuss:
The importance of data for real estate agents
The best campaigns in 2022 and what you can learn from them for your 2023 campaigns.
What does data from 50K + websites learn you as a real estate marketer?
LinkedIn Kurt: https://www.linkedin.com/in/kurtuhlir/ 
Website: https://kurtuhlir.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this.
In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life. 
Topics we discuss:
What is sales engagement?
How does it help to improve marketing & sales alignment?
How to integrate sales engagement, CRM, and marketing automation
Results of companies that use sales engagement
Economic outlooks for 2023 and impact on B2B sales
LinkedIn Albert: https://www.linkedin.com/in/albertyrhee/
Website Salesloft: https://salesloft.com/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl