100 episodes

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

Marketing Technology Podcast by Marketing Guys Marketing Guys

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    • 5.0 • 6 Ratings

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

    How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support & Services at Act-On Software

    How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support & Services at Act-On Software

    Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan.


    In this episode, Elias has a chat with Kris Mendoza, sr. director of support & services at Act-On Software. Act-On is a best-of-breed marketing automation solution that integrates easily with the rest of your Martech Stack (like CRM, dashboards, CDPs and webinar software). Kris explains how onboarding at Act-On works.


    Topics we discuss:


    Why onboarding new SaaS customers is so important

    Best practices in onboarding

    Mistakes to avoid when onboarding new customers

    How to measure for success when investing in onboarding


    LinkedIn Kris Mendoza: https://www.linkedin.com/in/kris-mendoza/ 


    Website Act-On Software: https://act-on.com/ 


    The Act-On Support community: https://connect.act-on.com/hc/en-us 


     


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 23 min
    Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe

    Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe

    Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.


    In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.


    Topics we discuss:


    Branding vs. lead generation

    Successful channels to use for branding as a start-up

    How to budget for branding


    LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/ 


    Website Brybe: https://brybe.com/ 


     


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min
    Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT

    Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT

    Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marketing team in place.


    In this episode, Elias has an interview with Tim Partasevitch, the chief growth officer at Smart IT, a custom software development company with clients all over the world.


    Topics we cover:


    The ideal marketing team for start-ups

    How to set goals for 2022 in marketing

    Which channels to use in 2022 as a start-up in software


    LinkedIn Tim Partasevitch: https://www.linkedin.com/in/tim-partasevitch/ 


    Website Smart IT: https://smart-it.io/ 


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 26 min
    5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys

    5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys

    Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.


    The 5 trends we discuss:


    Recruitment marketing get a more prominent role

    Data-driven marketing and why it still did not get the attention it should have

    Integration of marketing technology

    Focus on data integrity

    Revenue marketing becomes the standard


    LinkedIn Elias: https://www.linkedin.com/in/eliascrum 


    LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/


    Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 42 min
    How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely

    How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely

    Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way.


    In this episode, Elias has a chat with Nate Joens, who is the co-founder and head of innovation at Structurely, a conversational AI solution.


    Topics we discuss:


    What is conversational AI?

    How does it help sales and marketing?

    Live chat vs. Chatbots vs. Forms

    Integration of conversational into you MarTech Stack


    LinkedIn Nat Joens: https://www.linkedin.com/in/nathanjoens/ 


    Website Structurely: https://www.structurely.com/ 


     


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 23 min
    How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders

    How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders

    As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great example and opportunity for marketers.


    In this episode, Elias has an interview with Daniel Conn who isCo-founder and CRO of Thoughtleaders, a Martech solution that offers a toolkit for the cookieless world.


    Topics we cover:


    Why advertise on podcasts

    How to measure for success in podcast advertising

    How to find the right podcasts that offer high quality content

    Tips for advertisers


    LinkedIn Daniel Conn: https://www.linkedin.com/in/daniel-conn-2744b5b/ 


    Website Thoughtleaders: https://www.thoughtleaders.io/ 


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 18 min

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