Marketing Technology Podcast by Marketing Guys Marketing Guys

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs.

Topics we discuss:

Why Digital Experiences can not only be offered by corporates but also by SMEs
Examples of digital experiences offered by SMEs
How to solve the problem of data silos
How to start adopting a digital experience platform

LinkedIn Luke Wakefield: https://www.linkedin.com/in/lukewakefield/

Download the mentioned guide on Siteglide's website here.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. 

AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.

Topics we discuss:

A 5-step approach to start using AR and VR
Use cases and examples
Industries that use AR
Results of using AR
Ballpark investments needed

LinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/ 

Website Zappar: https://www.zappar.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

Examples of successful personalization
Step-by-step process to personalize
Technology needed
The typical martech stack needed for personalization
How to define audiences for personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/ 

Website Breinify: https://home.breinify.ai/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?

In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid balloon pilot and owns Seattle Ballooning.

Topics we discuss:

How to build a chatbot that actually converts
Pitfalls to avoid when using chatbots on your website
Chatbots on 3rd party websites
How to successfully implement a chatbot
intent data vs. 3rd party website chatbots

LinkedIn Eliav Cohen: https://www.linkedin.com/in/eliav-cohen-5643795/ 

Website The Bot Lab: https://thebotlab.io/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.


Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!


Topics we discuss:


How to create the best B2B content

Recent developments in B2B content

How to make content creation and selection less subjective

Inhouse creation of content vs. outsourcing

How to select an agency for content


LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/ 


Website Content Callout: https://www.contentcallout.com/ 


The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner!


Topics we discuss:


Differences between a Shopify and Magento webshop

The importance of UX design for an eCommerce website

How to come to the best UX

Successful approaches


LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/ 


Website Iron Plane: https://www.ironplane.com/ 


 


The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl