100 episodes

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

Marketing Technology Podcast by Marketing Guys Marketing Guys

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    • 5.0 • 6 Ratings

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.

    How to offer digital experiences at an SME budget - Luke Wakefield, CEO at Siteglide

    How to offer digital experiences at an SME budget - Luke Wakefield, CEO at Siteglide

    In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs.

    Topics we discuss:

    Why Digital Experiences can not only be offered by corporates but also by SMEs
    Examples of digital experiences offered by SMEs
    How to solve the problem of data silos
    How to start adopting a digital experience platform

    LinkedIn Luke Wakefield: https://www.linkedin.com/in/lukewakefield/

    Download the mentioned guide on Siteglide's website here.

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 17 min
    How to make use of AR andVR on your website - Caspar Thykier,co-founder of Zappar

    How to make use of AR andVR on your website - Caspar Thykier,co-founder of Zappar

    In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. 

    AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.

    Topics we discuss:

    A 5-step approach to start using AR and VR
    Use cases and examples
    Industries that use AR
    Results of using AR
    Ballpark investments needed

    LinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/ 

    Website Zappar: https://www.zappar.com/ 

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 21 min
    How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify

    How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify

    Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

    In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

    Topics we discuss:

    Examples of successful personalization
    Step-by-step process to personalize
    Technology needed
    The typical martech stack needed for personalization
    How to define audiences for personalization

    LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/ 

    Website Breinify: https://home.breinify.ai/ 

     

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 25 min
    How to: chatbots that drive conversions - Eliav Cohen, Founder of The Bot Lab

    How to: chatbots that drive conversions - Eliav Cohen, Founder of The Bot Lab

    What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?

    In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid balloon pilot and owns Seattle Ballooning.

    Topics we discuss:

    How to build a chatbot that actually converts
    Pitfalls to avoid when using chatbots on your website
    Chatbots on 3rd party websites
    How to successfully implement a chatbot
    intent data vs. 3rd party website chatbots

    LinkedIn Eliav Cohen: https://www.linkedin.com/in/eliav-cohen-5643795/ 

    Website The Bot Lab: https://thebotlab.io/ 

     

    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 25 min
    How to produce the best B2B marketing content - Mark Raffan, CEO of Content Callout

    How to produce the best B2B marketing content - Mark Raffan, CEO of Content Callout

    In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.


    Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!


    Topics we discuss:


    How to create the best B2B content

    Recent developments in B2B content

    How to make content creation and selection less subjective

    Inhouse creation of content vs. outsourcing

    How to select an agency for content


    LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/ 


    Website Content Callout: https://www.contentcallout.com/ 


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 27 min
    How to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplane

    How to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplane

    in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner!


    Topics we discuss:


    Differences between a Shopify and Magento webshop

    The importance of UX design for an eCommerce website

    How to come to the best UX

    Successful approaches


    LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/ 


    Website Iron Plane: https://www.ironplane.com/ 


     


    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.


    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

    • 23 min

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