Marketing Technology Podcast by Marketing Guys Marketing Guys

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes.
Key Discussion Points:
1. Adapting to Self-Guided Buyer Journeys
2. Optimizing the Marketing and Sales Handover Process
3. Implementing Effective Data Governance
 
Building the Revenue Engine: Key Pillars Bareld outlines the three main pillars essential for creating a robust revenue engine:

Data:
Importance of collecting accurate and comprehensive data.
Strategies for data governance to ensure data quality and reliability.
Techniques for updating and maintaining data integrity across the organization.


Data Relationships:
Defining and managing relationships between different data entities (e.g., contacts, companies, opportunities).
Best practices for setting up data relationships to enable effective analysis and decision-making.
Using tools like Salesforce and HubSpot to manage data relationships and drive business insights.


Business Processes:
Establishing and managing efficient business processes for marketing, sales, and customer success.
Defining the stages of the marketing and sales funnels and how to manage them.
Ensuring alignment across teams to speak a common language and work towards shared goals.

Join us as Bareld Meijering shares his invaluable insights and practical advice on mastering marketing operations and building a successful revenue engine. This episode is essential listening for marketers looking to enhance their strategies and performance in a rapidly changing environment.
Listen now on your favorite podcast platform and subscribe for more expert insights on marketing technology!
For more information and to connect with Bareld Meijering, visit his LinkedIn profile or explore his latest projects and insights on B2B marketing strategies.

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation.
Frans shares his Big Five components of best-in-class Martech stacks:
CMS
CRM
Marketing Automation
Customer Data Platforms
E-commerce
 
Key Discussion Points:
1. Optimization of Marketing Technology Stack
Best Practices for Selecting and Integrating Tools
Maximizing Current Technology
Emerging Technologies to Watch
2. Data Management and Analytics
Effective Data Collection and Management
Improving Data Accuracy and Utility
Common Pitfalls in Data Management
3. Process Automation and Efficiency
Key Areas for Automation
Balancing Automation and Personalization
Measuring Automation Success
Join us as Frans Riemersma shares his wealth of knowledge and practical advice on optimizing marketing operations, making this a must-listen episode for B2B marketers looking to enhance their strategies and performance.
Listen now on your favorite podcast platform and don't forget to subscribe for more expert insights on marketing technology!
For more information and to connect with Frans Riemersma, visit his LinkedIn profile or check out his latest projects and insights on marketing operations.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects.
This trio delved into the pivotal realm where sales meet marketing, exploring transformative strategies to amplify lead quality, supercharge the sales process, and drive unprecedented success. Every word from this conversation wasn't just advice—it was a clarion call to action for those ready to shatter limits and redefine what's possible in their domains.
**Sales-Marketing Integration: The Undeniable Game-Changer**
Jacob kicked off with a passionate declaration about the critical necessity of sales and marketing integration. It's no longer a 'nice-to-have'—it's the lifeline of thriving businesses. He dismantled the traditional silos that have long kept these powerhouses at a lukewarm coexistence. Imagine, Jacob urged a world where sales and marketing aren't just aligned but are seamlessly integrated, sharing goals, data, and triumphs. This unity, he illustrated, doesn't just bridge gaps; it creates a superhighway for lead generation and conversion, supercharging your business growth like never before.
**The Sales Process: The Keystone of Triumph**
However, the conversation took an electrifying turn when the focus shifted to the heartbeat of business success: the sales process. Jacob didn't just discuss the sales process; he redefined it. It's more than a pipeline; it's a battleground where discipline, strategy, and relentless determination decide the victors. He shared invaluable insights on optimizing this process, emphasizing agility, continuous learning, and the courage to discard what doesn't work.
Success, Jacob asserted with fervor, lies not in following the process blindly, but in mastering it, adapting it, and making it an unstoppable force that propels your business forward. He called upon listeners to adopt a mindset of perpetual improvement, to view every challenge as an opportunity to innovate and every failure as a lesson in disguise.
Listeners, the torch is now in your hands. With the wisdom from Jacob Schermers and a fire kindled within, the path to unprecedented success is yours to forge.
Thank you for tuning into The Marketing Technology Podcast. 
Website Sales Architects: https://www.salesarchitects.nl/ 
LinkedIn Jacob Schermers: https://www.linkedin.com/in/jacobschermers/ 
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepare to be inspired as we explore how to harness technology to not just meet but shatter your sales targets. Get ready to revolutionize your sales strategy, folks – this episode is a game-changer!
**Summary:**
In this high-octane discussion, Elias and Reza break down the concept of automation in sales outreach and its profound impact on the sales process. They kick things off by demystifying how automation can serve as a powerful ally in scaling your outreach without losing the personal touch that is so crucial in sealing the deal.
Reza shares his expertise on constructing a sales cadence that isn’t just effective but is a well-oiled machine designed to maximize engagement and conversion. He walks us through the steps to build this sales cadence, emphasizing the importance of consistency, personalization, and timely follow-ups. 
Diving deeper into the technology aspect, the conversation shifts to the innovative tools and platforms that are changing the game in sales outreach. Reza discusses the key features to look for in sales technology, and how integrating the right tools into your sales strategy can significantly increase your efficiency and productivity.
Throughout the episode, Reza's passion and expertise shine through, offering listeners not just valuable insights but a blueprint for sales success. The energy is palpable as both Reza and Elias encourage sales professionals to embrace technology, not as a substitute for the human element, but as a complement that enhances it.
Remember, in the world of sales, automation isn’t just about efficiency; it’s about empowerment. So, take the leap, automate your sales process, and watch as your sales soar to new heights. Stay relentless, keep pushing, and let technology be your ally on this journey to success.
Thank you for tuning into The Marketing Technology Podcast. 
Website Nothe: https://www.linkedin.com/company/wearenothe/ 
LinkedIn Reza Vinkes: https://www.linkedin.com/in/rvinkes/ 
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle's efforts have ignited a marketing revolution, inspiring professionals to rethink their approach to content and consumer engagement.
#### **Why Bring They Ask, You Answer to the Netherlands?**
#### **Standing Out in a World Flooded with Content**
#### **Leveraging Technology with They Ask, You Answer**
#### **A Tale of Success: The Story That Stands Out**
#### **The Future of They Ask, You Answer**
Listeners, whether you're a seasoned marketing veteran or a newcomer eager to make your mark, Danielle's insights offer a beacon of inspiration and direction in the ever-evolving marketing landscape. Remember, success in marketing, as in life, begins with asking the right questions and having the courage to answer them truthfully and effectively.
Website They Ask, You Answer NL: https://theyaskyouanswer.nl/ 
LinkedIn Danielle Navas-Brandt: https://www.linkedin.com/in/daniellenavasbrandt/ 
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehensive exploration, Dorder shares the pathway that led to the creation and publication of her influential book, marking a notable shift in how the marketing world perceives AI's capabilities.
Diving into the heart of how AI is reshaping marketing strategies, Charida outlines the seismic changes ushered in by advanced technology. She points to personalization and predictive analytics as key areas where AI has made a profound impact, enabling marketers to craft strategies that are more responsive and attuned to consumer needs than ever before. For Dorder, the path forward for marketers is clear—adaptation and continuous learning are essential in leveraging AI to its full potential.
The conversation takes a thoughtful turn as it broaches the critical subject of ethics in AI-driven marketing. Dorder emphasizes the importance of maintaining consumer trust through transparent practices and respect for privacy. She advocates for the establishment of clear guidelines and ethical frameworks that govern AI usage, ensuring that advancements in technology do not come at the cost of consumer rights.
Peering into the future, Charida Dorder shares her predictions on emerging trends that are set to shape the landscape of AI in marketing. She highlights the importance of voice search optimization and augmented reality, suggesting that these technologies will play pivotal roles in creating immersive and interactive consumer experiences. For Dorder, staying informed and agile in adopting new technologies is crucial for marketers aiming to stay ahead of the curve.
Finally, the episode offers a treasure trove of advice for aspiring marketers with an eye on AI. Dorder encourages a holistic approach to learning, combining technical skills in data analytics and AI with a deep understanding of consumer psychology and ethical considerations. She underlines the value of curiosity and continuous professional development as the cornerstone for a successful career in marketing's future.
This episode is not just a conversation but a guidepost for professionals at all levels in the marketing field, from seasoned executives to those just stepping into the arena. It serves as a testament to the transformative power of AI in marketing and a call to action for all those ready to navigate its dynamic waters. Whether you're a marketing veteran or just starting out, this episode offers valuable insights and practical advice for anyone looking to excel in the age of AI-driven marketing.
Website AI for Marketing Academy: https://aiformarketingacademy.com/ 
LinkedIn Charida Dorder: https://www.linkedin.com/in/charida-dorder/ 
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl