Marketing Upheaval Creative Outhouse

Mat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over the world and technology is playing an ever expanding role in helping kids grown, learn and keeping them safe. As Mat says, "Everyone likes change until it has to happens to them." He talks about is approach and how he gets people onboard and...

Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who = depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one big th...

Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one bi...

On this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be. Well, anxiety has gone through the roof as you can imagine. For people who already had anxiety, it has been exacerbated tremendously— especially anxiety around health issues. Wit...

This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be eye opening about the medicines you take and the unnecessary costs. Hey everyone. This is Rudy Fernandez from Creative Outhouse. This conversation with Kyra Hagan is eye opening. For starters, she talks about how 25 – 30 cents of every dollar a comp...

Hey everyone. This is Rudy Fernandez from Creative Outhouse. At Creative Outhouse we create brilliant content and integrated marketing campaigns. Just go to Creative Outhouse.com and click on Creative Work if you don’t believe me. This episode with Kathryn Smith of MedShape is really enlightening. MedShape supplies foot and ankle surgeons with advanced devices for surgeries. Most ortho procedures were stopped for a few months. So who would have a better overall picture of how that’s starting ...