25 min.
Martha Sheridan, president and CEO of Meet Boston, on promoting the city’s history and its diverse “hidden gems” C-Speak: The Language of Executives
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As president and CEO of Meet Boston, Martha Sheridan’s job is to position Boston “as one of the premier destinations in the world.” On this episode of the PNC C-Speak podcast, Sheridan details how she and her 501(c)(6) organization – that markets the Boston area as a destination for meetings, conventions and leisure visits – accomplishes that goal.“if we don't invite them, they're not going to come back, so our work is incredibly valuable,” Sheridan says.Meet Boston’s efforts are bolster...
As president and CEO of Meet Boston, Martha Sheridan’s job is to position Boston “as one of the premier destinations in the world.” On this episode of the PNC C-Speak podcast, Sheridan details how she and her 501(c)(6) organization – that markets the Boston area as a destination for meetings, conventions and leisure visits – accomplishes that goal.“if we don't invite them, they're not going to come back, so our work is incredibly valuable,” Sheridan says.Meet Boston’s efforts are bolster...
25 min.