5 min.
Master class on how NOT to run a Weibio ad campaign - Attempt to solve Didi passengers’ top problem China Business Breakdown
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- Marketing
Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Hosted on Acast. See acast.com/privacy for more information.
Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Hosted on Acast. See acast.com/privacy for more information.
5 min.