41 min.
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake Behind the Scenes: Consumer Product Marketing
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- Technologie
Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serves both B2B and B2C, and deliver crisp and clear messaging frameworks that inform their GTM strategy. Also covered in this interview is what the partnership looks like between PMM and product and how it influences the product roadmap.
Connect with Katie on LinkedIn.Join Katie on Sharebird.
Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serves both B2B and B2C, and deliver crisp and clear messaging frameworks that inform their GTM strategy. Also covered in this interview is what the partnership looks like between PMM and product and how it influences the product roadmap.
Connect with Katie on LinkedIn.Join Katie on Sharebird.
41 min.