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Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

More Cheese Less Whiskers Dean Jackson

    • Marketing

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

    Ep175: Lawrence Neal

    Ep175: Lawrence Neal

    Today on the More Cheese Less Whiskers podcast, we're talking with Lawrence Neal, who's calling in from Ireland, where he helps personal trainers grow their business.
    He has a nice membership community, and we talked about the difference between growing something organically and growing something with paid advertising.
    It really comes down to the velocity you can gain from paid traffic and the access you have to a bigger volume of people, so we talked about how to safely do that in a way that helps you figure out the right way to get people on board.
    We talked about the different philosophies of people trying something on a free trial basis, and I think if you're in that kind of situation, where a free trial is a practical way for people to trial your service, you're going to enjoy this episode.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 u. 19 min.
    Ep174: Jeff Jones

    Ep174: Jeff Jones

    Today on the More Cheese Less Whiskers podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts.
    One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners.
    We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it.
    I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'.
    I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service.
    Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together.
    So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 59 min.
    Ep173: Paul Baeppler

    Ep173: Paul Baeppler

    Today on the More Cheese Less Whiskers podcast, we're talking with Paul Baeppler from Cleveland, where he's a private investigator.
    Have you ever wondered if someone was spying on you, or thought there was a hidden camera watching you, and listening to your conversations? Well, apparently, that's big business, and Paul has a way to help people in that situation.
    He does it all the time in person, helping businesses and individuals who are concerned about being surveilled, but now he has a system that can help individuals anywhere, not just locally in Cleveland.
    We talked about the psychology of how do you get into the conversation that's going on in the mind of the person who is suspicious or suspects they are being followed, tracked, or spied on in some way?
    So we walked through a really great breakdown of how to apply the 'Before Unit' profit activators to this challenge, starting with who's our target audience, what's the thing that's going to get them to raise their hand, and how can we start the conversation?
    This conversation was a lot of fun, and I think we hatched a really actionable, practical plan that, if you listened to the ideas behind it, will apply to whatever you're doing as well.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 u. 1 min.
    Ep172: Randy Redinger

    Ep172: Randy Redinger

    Today on the More Cheese Less Whiskers podcast, we're talking with Randy Redinger from South Dakota on his way to Washington.
    We talked about a very interesting part of the startup phase, trying to figure out the best model for approaching people.
    He's in a situation where he has a really great opportunity with a unique product making custom closets that people can fully design. They know exactly what they want, and he can have it cut out and delivered right to them.
    It's a unique process for selling one at a time, but we talked about the possibility of selling through distributors or people who can actually install the closets, people who have a chance to create a kit, and buy multiple at a time.
    When you're looking at something like this, the opportunity of being able to sell anywhere to anyone, it can sometimes blind you because there are too many opportunities. Often, the best thing to do as you're figuring it out is to artificially constrain yourself to a geographic area so you can get all your ducks in a row, and then roll out with a proven model.
    We had a great conversation about the opportunity. You're going to love the discussion.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 u. 7 min.
    Ep171: Sue Richey

    Ep171: Sue Richey

    Today on the More Cheese Less Whiskers podcast, we're talking with Sue Richey from Northern Virginia, where she runs a very successful property management company with her husband.
    This is one of those businesses, that if you're fortunate enough to get it up to scale, you've got the stability of recurring revenue. There's a base of clients who love you and really depend on you and, if nothing's broken, will continue to stay with you.
    It creates a big opportunity in your after unit, and we spent a lot of time exploring the opportunities to expand within the people she already has under management, by talking about the proprietary metrics that are available.
    This is a great episode to really uncover the potential, and very applicable to any business with a healthy after unit.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 u. 8 min.
    Ep170: Hans Comyn

    Ep170: Hans Comyn

    Today on the More Cheese Less Whiskers podcast, we're talking with Hans Comyn from Medellin in Colombia, where for the past 15 years he's been developing his skills in helping men with their confidence in meeting women.
    We had a great conversation about how to go beyond the idea of just providing information and courses, and expecting people will take it on themselves to get the result, but instead, what would it mean if you went all the way and helped people overcome what blocks them from doing the things that he knows they should be doing.
    We all start our marketing equation, our puzzle, with what is the thing we can actually help people with, that would be a dream come true scenario, and only then can we get to the point where we're selecting the right target audience of people we can most help.
    This target audience is a little bit different, but the spirit of what we're trying to do is help people get to the result they want.
    And maybe, what needs to happen is the price you charge for something has to go up, so you can increase the amount of time or effort you put in to actually getting the result.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 u. 7 min.

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