Nokian Tyres Journey Podcast Nokian Tyres

Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.

How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.

The Nokian Tyres Remedy WRG5 will provide drivers with natural confidence, performance and resilience. Why are dealers excited about this combo? We speak with Tire Factory's Pat Howley and Fetzer Tire's Howie Fetzer.

This week, Nokian Tyres launched the Remedy WRG5. It's the sixth generation of the tire we invented in 1999 -- all-weather tires built for year-round use and certified for winter driving.

Nokian Tyres Director of Products Steve Bourassa joins the show to discuss the key benefits of this exciting new product. Then, entrepreneur and mother Sandra Erath drops by to explain why the Nokian Tyres Remedy WRG5 gives her Natural Confidence.

Learn more about the Nokian Tyres Remedy WRG5 at NokianTires.com/Remedy.

Dennis Dwyer drops by the podcast to explain why he describes himself as Nokian Tyres' biggest fan. Why does he trust our winter products to navigate New York winter weather, and how does that faith carry into our all-season and all-terrain tires? What advice does he have for dealers?

Plus, sustainability news from the Dayton Factory.

A pair of successful Northeastern tire dealers share their advice for winter tire changeover season on this month's episode of the Nokian Tyres Journey Podcast.