185 afleveringen
Nudge Phill Agnew
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- Zaken en persoonlijke financiën
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5,0 • 5 beoordelingen
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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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The persuasive power of profanity
Warning. This episode contains explicit language.
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.
Access the bonus episode here: https://nudge.ck.page/e1bed9bc16
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
The speech that put a man on the moon
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2 -
“Don’t be fooled by this sales trick” Chris Voss
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile -
FBI hostage negotiator shares his worst mistakes
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile -
10 pricing tips from 10 pricing experts
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course -
“It's How McDonald’s Make Men Binge” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Klantrecensies
Persuasive podcasting!
Each episode of Nudge is clear, concise, and wickedly entertaining too. As a business owner with over thirty years of experience, I've found most current marketing advice is either blindingly obvious, or so padded with fluff I listen at double speed.
But Nudge podcast is just brilliant! Cleverly crafted, packed with action tips and helpful examples. Every episode I find myself muttering "ooh yes!" and excitedly taking notes. I've already used tips from episodes #21 and #47 to increase my company's engagement!
One of my favorite marketing podcasts
As a behavioral scientist, I love the combination between science and real-world examples. Insightful and to the point!