13 afleveringen
Off The Clock TPT Digital
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- Zaken en persoonlijke financiën
Support for this podcast comes from TPT Digital, a TransPerfect specialized division, helping brands boost their global presence and international performance.
This is 'off-the-clock', with your hosts, Shane Madden and Whit Harwood, taking a deep dive into the structural changes to the business world, as a result of the global pandemic.
Questions? email offtheclock@tptdigital.com
For more information on how you can grow your digital presence, email info@tptdigital.com
Your hosts:
Shane Madden - Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Responsible for marketing the brand in Eastern Europe, Shane then returned to Ireland to set up and run his marketing company for 2 years before joining TransPerfect in 2011. In 2013, Shane moved to NYC with TransPerfect to lead the charge with the development of the specialized digital division for TransPerfect in North America. Now a Senior Director, Shane has 9 years’ experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives.
Whit Harwood - Whit is currently a Group Lead on the Change Delivery team at Peacock, focusing on Go-To-Market Operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT Partner Manager and helped launch the 24/7 news streaming service NBC News Now.
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Live Podcast – Digital Marketing in a Technical World with AND Digital
Recorded live at TransPerfect's GlobalLink NEXT Conference, Hans Smans, Senior Marketing Manager at AND Digital speaks about the need to upskill people in a technology-driven world. Listen in as he shares some great insights about the ever-growing digital skill gap, and the importance of equipping people to work with advancing technology.
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Cutting Your Brand Strategy and Campaign Development Process In Half with Andy Nathan
Founder and CEO of Fortnight Collective, Andy Nathan, joins us to share his hack on how to successfully cut your advertising progress time in half. Listen in as he discusses and shares his experiences on how to efficiently create and lead strategic and creative development of a brand while cutting through today's digital noise, all within 2 weeks.
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The Digital Future with Laurent Ezekiel
Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.
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Identifying and Bridging the Marketing Gap Through Recession and Changing Landscapes with Michael Stich
CEO of CourtAve, Michael Stich, joins Shane and Whit to discuss the rapidly-changing marketing landscape, and the impact it’s having on how brands are being built. Learn how to identify and bridge an important gap in your marketing strategy, so you’re prepared for industry shifts.
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Community Building in the Creator Economy with Jack Settleman
Founder of the Snapback Agency Jack Settleman shares his thoughts on what it means to be a fan-focused content influencer in the burgeoning age of the Creator Economy. From Web3 to community building, Jack helps illuminate what it's like to connect with a fan base on a 1-to-1 level.
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Driving Digital Performance with Dana Weber
Dana Weber, a growth guru with years of industry experience, talks to Shane and Whit about how to build out successful global digital programs, find new audiences in the digital ecosystem, especially in light of the App Tracking Transparency from Apple and a potential return to context-based advertising.