On Hereditary: Between Hype and Horror Just Say Rad

I didn't love Hereditary. So I brought in Film Critic Adam Nayman to play counsellor and walk me through those feelings.

We discuss the film and its relationship to "Elevated Horror", the hype and comparisons to William Friedkin's The Exorcist, the branding from the cool kids at A24, and the wide gap in reception between RottenTomatoes (currently 92%) and CinemaScore (D+).