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Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Inside‪r‬ Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technologie

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

    Can You Moderate a Podcast?

    Can You Moderate a Podcast?

    Podcasters can say anything they want; that's a good thing and a bad thing sometimes. Moderating or moderators for podcasting currently does not exist and is questionable of whether it ever will. Mike and MacKenzie discuss this and more, such as podcasts and pets - are they the similar?

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in central Ohio and northern Michigan; here’s Podcast Insider.



    News:



    iHeart Radio has purchased Triton Digital for $230 million.



    Apple producing an original podcast for the Apple TV+ show For All Mankind.



    Podcasts are like pets? What do you think?



    Can anyone moderate podcasts? It’s a difficult situation to deal with, and most likely doesn’t have a one size fits all solution.



    Review Geek says ‘Google Podcasts is pretty good now.’



    Podcast Movement (Aug. 3-6) 2021 in Nashville, TN, is now accepting speaker submissions. The deadline is March 31, so get started now. Every year they get more and more submissions.



    Podcaster group wants a climate category added to Apple Podcasts.





    Best Practice:

    Is there a best time of day to release your episodes?





    Short answer…  no, not really.



    Longer answer…  It’s best to pick a day or time that works for your production schedule and your audience.



    Podcast listening is a non-real-time thing. If you are consistent on what day(s) and times you publish, your listeners will know to expect a new episode at a particular time which will let them build you into their schedule. Just about any time is a good time, just try to be somewhat consistent. This also helps some of the syndication points (like Apple Podcasts) update quicker as they will learn when to expect new content and pull it into their directories (don’t rely on this, it doesn’t always work).



    Blubrry News:



    10 Tips for Connecting with Your Audience on Social Media, from our blog.



    Podcaster Dashboard phase II is being diligently worked on. We just had a look at the next step in our upgrade of the UI/UX of Blubrry’s dashboard, cool things coming!



    Our monthly community newsletter went out today, give it a read.





    Question(s) of the Week 

    Question: Chris on Facebook: I normally keep 300 episodes in my RSS feed. All my episodes are on my website in the episode posts. I'm thinking about dumping down to just serving just the last 100 or less. What are your thoughts?

    Answer: via Todd: 90% of podcasts globally get 90% of their lifetime downloads within the first 96 hours. I only have 40 episodes in my feed and I am on episode 1509 (Geek News Central).

    If you have written good show notes with a good episode title and a good first paragraph Google will drive traffic to those older episodes. If you are keeping it at 300, be sure to use the episode maximizer feature in PowerPress.

    From Mike: I agree with Todd on this. Keeping 300 is most-likely not needed as most people will never go back that far in an RSS feed, some might but it all depends on the type of content. News or topical shows aren’t long-tail, however some narrative-type podcasts, how-to or informational shows (where the info does not go out of date) may have more of a need to go to the full 300.

    This show, Podcast Insider, has 52 episodes in the feed, a year’s worth. The rest (179 episodes) are available on our website. This keeps the feed’s loading speed faster and the file size smaller.

    On the next Podcast Help Desk episode: Taking a break from podcasting.

    https://www.podcasthelpdesk.com

    ______________

    Promo code INSIDER for a free month at Blubrry.

    • 31 min.
    What Is In A Podcast Name?

    What Is In A Podcast Name?

    What is in a podcast name? And why can they be so challenging to choose sometimes. One of the most basic and first things you must do when creating your podcast, is choosing a name for your show. We've got some recommendations on how to handle the situation and make it easier on yourself.



    And, we've got a great topic for our Question of the Week, how to get over the 'just starting' hump.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    Mark Cuban (Dallas Mavericks owner and Shark Tank ‘shark’, is stepping into the podcasting world, sort of.



    3D audio, first off, what exactly does that mean? And how does it involve podcasting?



    If you’re just starting or anyone interested in learning more quick and easy facts about podcasting’s growth, check this out: why are podcasts so popular.



    Never news to us, Forbes is saying podcasting ad dollars are coming in as popularity in podcasting grows.



    40% of the web is now on WordPress! As many of you know, we're big fans of WordPress.





    Best Practice:

    What’s in a podcast name? How to choose a title for your podcast.





    Think of something that describes what your show is about or at least doesn’t make people think it’s about something completely unrelated.



    Google the name you are thinking of, make sure it’s not already being used. This can save you a big headache and even potentially a trademark lawsuit.



    Make sure it doesn’t have another meaning that you don’t want associated with your show.



    Make it easy to spell and say out loud. Mike had a friend that used the name ‘Procrasticast’ for a while, but he had to change it.



    Do not keyword stuff your titles. For example, the TV show MASH was just called Mash, not “MASH - A comedy about doctors in the Korean War with Alan Alda”.



    Make it easy for people to find your show and talk about your show.





    Blubrry News:



    Affiliate payments go out next week, be sure to check your PayPal.



    The dashboard is in the middle of a change, with two menu options available currently.



    Earbuds Collective 4 Year Anniversary - this Saturday, we’ll be giving away a gift basket. Join them on Facebook for trivia, cocktails and more.

    Wasn't in the recording... but check out our Valentine's Day giveaway on social!



    Question(s) of the Week:

    Question: Faith via Facebook - What’s some advice can you give me? I hate the sound of my voice but want to start my podcast. I’m nervous.

    Answer: It’s not really a tech question, but we will tackle it here.  First off, NOBODY likes the sound of their own voice at first (or maybe never). Nobody hears you like you hear yourself so what you sound like recorded, sounds weird to you - but only you.  Everyone else hears what you really sound like, which I’m guessing is not bad at all. You sound how you sound. Don’t worry about it, and most people get used to it. Just start!

    On the next Podcast Help Desk episode: Taking a break from podcasting, some of the ways to do it and not lose your listeners.

    https://www.podcasthelpdesk.com

    NEW! - If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.

    • 28 min.
    Future Podcast Related Releases from Apple

    Future Podcast Related Releases from Apple

    There are some podcast related releases coming from Apple in the near future, and Todd and Mike are here to discuss them. For Apple Watch and Apple iPhone, look out for new content as well as UI.



    Don't miss the BLK Pod Collective virtual summit next month focused on the Business of Podcasting.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    Time To Walk comes to Apple Fitness+. Check out their new content specifically for Apple Watches.



    Ever want to be a newscaster? Daily news podcast host wanted.



    Apple’s iOS 14.5 coming with some cool updates including a few UI changes for Apple Podcasts.



    Spotify reports they have 2.2 million podcasts on their platform.



    BLK Pod Collective and StreamYard putting on “The Business of Podcasting Summit” on March 6th, virtually of course.



    Blubrry podcaster, Maxwell Ivey Jr. is trying for the Holman Prize. See his pitch video here: https://youtu.be/MXdl396Fr8Q





    Best Practice:

    Blog posts (text) and podcast posts: should you keep them together or separate them on your site? We recommend keeping them together.



    Blubrry News:



    Phase one of the dashboard update at Blubrry.com is out.



    Recently on Podcast Insider, Your Podcast Takes Flight with Twitter.





    Question(s) of the Week 

    Question: From Joshua on Facebook “Curious - is there any way of knowing what CFNetworks is on our statistics?”

    Answer: CFNetworks is a Framework for developers of iOS apps.  A lot of podcast apps on iOS use it such as, but not limited to Amazon, NPR One, Skipcast and more. Basically, it’s an iOS app that downloaded your episode but not necessarily the Apple Podcasts app itself. In a lot of cases these apps use a 'user agent' so we can tell you which app. However, some of them do not always use a separate user agent. They are legitimate downloads but we cannot be identified as a particular app, so we report it as CFNetwork in the stats.

    On Saturday’s Podcast Help Desk episode: What is a 301 redirect? …and why you might need one for your podcast feed. https://www.podcasthelpdesk.com

    NEW! If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-address stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 21 min.
    Trust and Advice in the Podcast Community

    Trust and Advice in the Podcast Community

    Podcasting is great because no experience is necessary to get started, but that means you run the dilemma of 'how do you know who to trust for podcasting advice'. Finding the right people to trust and get advice from in the podcast community can take some time. Recent experiences on social media has got our team thinking, just what are podcasters to do in this situation as newcomers.



    BIg news from the Blubrry team this week, we just released an update to our Advanced Stats service, now including Play Tracking.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    The biggest sites of 2020 on the .FM domain are podcast-related.



    The Latin Podcast Awards registration is now open. Register here.



    RIP Larry King, he was 87 years old.



    Podcast Job: Podcast Editor. Apple in looking for an editor in Moscow, Russia.



    Podcast One owner thinks the future of podcasting is video. This has been tried before, so we're a bit skeptical.





    Best Practice:

    Bad podcasting advice. How do you know who to trust?



    Blubrry News:



    Play Tracking data has been added to Advanced Stats. This is great information for those that utilize our audio player. Read our blog here and our press release here.





    Question(s) of the Week:

    Question: Podcast subscriber numbers are a bit of a mystery. It seems impossible to find out the number, can you tell me how and why?

    Answer: Truthfully, ‘Subscribers’ is an impossible statistic to find out accurately. Various apps use completely different ways to “Subscribe” or “follow” a podcast. They all use different timing to hit (and PULL) the RSS feed. Some apps even let the user set the timing. So, I may be subscribed to your show and my phone checks once an hour.  Someone else might subscribe and their phone hits the feed 2 times a day. This is impossible to know who is who from web logs.

    In Blubrry stats, pick an episode that is 30 days old, click on it then go to Distribution. From there add the numbers from Podcatchers and Mobile Apps. That is a good guess of subscribers.

    Also, look in Trending, Day-to-Day and you will see spikes on the first day. That first day is mostly subscribers and will give you another estimate as to the number you have.

    On Saturday’s Podcast Help Desk episode: Pull vs. Push: How podcasting works on a technical level.  (I know, way geeky!) 

    NEW! If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-address stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 32 min.
    Best Practices for Podcast Show Notes

    Best Practices for Podcast Show Notes

    As podcasters ourselves at Blubrry Podcasting we have real firsthand experience on the matter and can provide best practices for podcast show notes. We also have changed the way we do show notes over the years, so there is no one template.



    Recently Apple has been causing quite the conversation on whether or not they're going to be starting a paid subscription podcast service, and Spotify is having troubles of their own with investors. Something is always happening in the podcast industry, Daniel J. Lewis know this, that's why he created a new service to keep track of it all. Tune in to get all the details.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.

    “It's the 21st day, of the 21st year, of the 21st century!!! We are living in the future!”



    News:



    Apple might be looking into creating a paid podcast subscription service. And read more here.



    2021 podcast predictions, do they hit the mark or you think they’ll fall flat?



    Wall Street is starting to question Spotify’s podcast investments.



     Daniel J. Lewis launched a new service for podcast industry stats.





    Best Practice:

    Best practices for podcast show notes



    Write your blog post, show notes, etc for Google. Meaning, remember keywords, and things related to SEO. The audio portion is strictly important for listeners only.



    The majority of podcast listeners will never see your show notes. So...



    Don’t worry too much about what your show notes look like in the different apps. There are some best practices, but you will never get all the different places that list your show notes to look exactly like you want them. It can’t be done.



    Transcriptions are not necessarily a good idea for the main show notes. They will not help you with SEO unless they are edited to be good for SEO. If you do transcripts, link them in your show notes as a PDF or to another webpage.





    Blubrry News:



    Blubrry January 2021 newsletter went out this week. Read it here.



    Next week, a new feature of Advanced Statistics will be released, play tracking. You can read about it in our newsletter and next week on our blog.



    Once a month we do a blog post called Focus on Features. This month was on our free service, Subscribe on Android. Read the write-up here.



    Our blog, Podcast Insider, has a new, informative post every Monday. The latest was on podcasters using Instagram. Speaking of, follow us on Instagram, @blubrry_podcasting



    Todd and Mike will be guests on Podcasting 2.0 With Adam Curry and Dave Jones this week.  Look for it this weekend. https://podcastindex.org





    Interview:

    We took one month to feature ourselves and this show. Read the full post here, and share with your podcaster friends that might be interested in listening to the show. And, most importantly Podcasters of the Month can also be guests on the show here, so email MacKenzie (give her about a week to respond).



    Question(s) of the Week:

    Question: Why is my browser saying my website is insecure?

    Answer: Likely, your SSL certificate is expired or never existed. Google Chrome and Firefox (and a lot of other browsers) are pushing that the whole internet becomes “secure” with SSL. https (secure) instead of the old http. You can’t just add an S and call it a day, it requires an SSL Certificate installed on your website, most web hosts make it easy. Some of web hosts will charge you a yearly fee and others will include that in your hosting fee.

    • 27 min.
    Why You Should Have a Website for Your Podcast

    Why You Should Have a Website for Your Podcast

    There are plenty of reasons why you should have a website for your podcast. Blubrry has the No. 1 podcast plugin for WordPress, so we're obviously big believers in having your own website, but this episode we go over some of the important reasons why you should have one. Many podcasters man the entire show, website, marketing, etc, and is often a thankless job.



    Speaking of which, Todd has had his own site and been handling his show for a decade and a half and is celebrating 1,500 episodes this week 👏

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    Breaker app update: It will not shut down.



    Censorship and podcasting. It's fairly cut and dry.



    The Daily gets taken off Houston Radio Station.



    According to Edison Research, most podcast listening happens midday.



    Congratulations Todd, for publishing his 1,500th Geek News Central podcast episode Thurs. Jan 14, 2021! From Podnews.net today:





    “Todd Cochrane’s Geek News Central ▸ will today release its 1,500th episode in a live recording from 7.30pm ET via Facebook. Todd is also CEO of Blubrry, and tells Podnews of the benefit of using your own product: “While I love doing my show for my family of listeners, I strongly believe the only way to stay abreast of what is happening, and the struggles podcasters face in building a show and keeping advertisers happy, is by being in the trenches creating content.” Congratulations to him.”



    Best Practice:

    Now more than ever, having a website for your show is important.





    Having your own website gives you a place to be found outside of any podcasting app.



    You have the power to design your site that looks better than a show listing page.



    You can do more with it than just podcast (Like blogging, link to your own products, or whatever you want to do).



    Provides better SEO in the search engines.



    Helps you be found for your topic.



    Looks more professional (of course that is up to you to make it look good!).



    In the rare case you get removed from some other places, people know where to re-find you. (of course, tell them in the show).





    Blubrry News:



    Phase one of the new Dashboard at Blubrry is coming soon.



    New voicemail option in the Podcast Insider sidebar. Leave us your feedback, ask a question for the show or just sound off! We love your participation.



    PowerPress 8.4.8 released Jan. 13. Bug fix for account linking and other minor bugs. 



    A lot of the Blubrry team are also podcasters. Shawn, Dave, Jeff, Barry, and of course Todd and Mike, all have their own podcasts.





    Question(s) of the Week:

    Question: I submitted my podcast to Amazon two weeks ago and haven’t heard anything back from them. What gives?

    Answer: Amazon does not provide any notices or feedback to podcasters (or hosting companies) when you submit to Amazon. Just give it a week or so and then search for your show. The first place to search is music.amazon.com (you have to log in using a free Amazon account).

    On Saturday’s Podcast Help Desk episode, "Can you play music in your podcast? And how to find pod-safe music?"

    NEW! - If you have a question or feedback, click on the “Leave a voicemail” on the sidebar of  PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern...

    • 22 min.

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