16 min.
Polaroid vs. Converse: Selling With Nostalgia Brand2Brand: The Marketing Show
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- Marketing
Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.
Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.
16 min.