Product Based Business: Building a Successful Business Blueprint with Joe Mattiko Ep 231 Thrive Radio

Joe Mattiko is a product development expert with over 25 years bringing new product ideas to life for brands such as Start Wars, Transforms, Crest, Swiffer, CoverGirl and many others. Today, he is the president of a smoking cessation startup called Sacred Botanicals and runs Acumen CPG, a consultancy focused on empowers independent innovators as they work to bring unique new product ideas to market. With a wealth of knowledge in navigating the complexities of the new product development process, Joe is here to share his expertise on creating and scaling successful enduring brands.

In this podcast you will learn:

- The role of market research in shaping successful product launches.

- Overcoming financial challenges with strategic bootstrapping methods.

- Harnessing innovation to differentiate and thrive in competitive markets.

- Joe's personal journey and lessons learned from navigating the entrepreneurial landscape.

- Strategies for scaling businesses and maintaining sustainable growth.

- The importance of continuous learning and adaptability in entrepreneurship.

- Setting clear end goals and objectives to drive business success.

- Leveraging Joe's expertise to unlock hidden potentials in product development.

- Real-life case studies of entrepreneurs Joe has helped transform their businesses.

Connect with Joe here:
https://www.acumencpg.com
https://sacredbodybotanicals.com