Product for Product Management Matt Green & Moshe Mikanovsky

We are happy to have on the podcast a returning guest, a long friend of Product for Product, David Pereira, to celebrate the publication of his first book, Untrapping Product Teams.
Following his passion to build the right things, to write, and to share his knowledge with the world, David spent the last year writing and iterating on the book, in order to make it as accessible and as relatable to everyone out there struggling in their trapped product work.

We spent a bit of time learning what David was up to since the last time we talked on the show (Episode 27, Writing & Mind Mapping to improve PM skills). Other than being busy writing the book, David became the CEO of omoqo GmbH, where he started first in the CPO position, as well as co-founding the Agile Product Manifesto.

Joins us as we learn from David:

Why did he write the bookWho the book is for, primarily product managers but leaders can benefit too. Even Agile coaches see lots of value in the book - they can finally talk better with product managerWhat is covered in the book and how the book is structure; first face reality asap, understand the reality, figure out how the company works, mindsets, challenges, what stands in the way. Then, untrapping, what are the ingredients needed for that such as strategy, delivery, results etc. And lastly how to remain untrappedTelling stories throughout the book from his experience, stories that connect with people, to help simplify the pointsWriting and developing the book as a product - starting with an experiment, converting people over, interviewing, etcCoordinating workflows vs Collaborative workflowsHow to earn empowermentHow product managers deliver value via collaboration And much more!
You can connect with David at:
LinkedIn: https://www.linkedin.com/in/davidavpereira/Buy the book: Untrapping Product Teams (affiliate link)Untrapping Product Teams Newsletter: https://dpereira.substack.com/Website: https://www.d-pereira.com/ Agile Product Manifesto: https://agileproductmanifesto.com/ 

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     - 
Product for Product Podcast - linkedin.com/company/product-for-product-podcast  Matt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

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Managing products that have both software and hardware is always more tricky than those with software only. In the past it was limited to servers and communication devices, and to very specialized machinery like medical devices, transportation and such. With the advancements of reduced computing chip sizes and improved speed and powers, along with cloud computing, IoT (Internet of Things) has taken our life to an entirely different level with new smart devices that can help us anywhere we are. From home devices to control things at home and provide reports of power consumption, to smart cars, and whole smart cities.For most product managers that have worked only on software digital products, it is hard to imagine what are the added complexities created with the addition of hardware development to the mix.

On this episode we met with Ricardo Vidal, Head of Product at Poppy, a Canadian company building IoT devices that provide instant, accurate HVAC performance monitoring for any indoor space, used by commercial properties and corporations to save energy costs, decarbonize buildings and keep occupants healthy.With a background in bioengineering, and then developing software solutions for the scientific community, moving into IoT was a challenge Ricardo willingly took, and he learned so many lessons building the different generations of Poppy.

Join us as we learn from Ricardo some of those lessons, and tools used by IoT product teams:
Understanding the constraints when working in Hardware, such as; the process, time frames and when there is more pressure because of these constraints, access to materials and the supply chain, materials and manufacturing costs, Learn the terminology used by mechanical and electrical engineersSecurity issues that are amplified with connection from anywhereSpecialized tools for hardware development, to manage Bill of Materials, cost of goods, change management, documentation etc.Connecting our IoT devices to the cloud via common Cloud APIs Firmware considerations for constant needed updatesUsing hardware prototypes for experimentation and A/B testingGrafana - real time data sensor testing to alert clients if there sensors are not working properlyAnd much more!
You can connect with Riocardo at:
LinkedIn: https://www.linkedin.com/in/rvidal/ X: @rvidalPoppy: Poppy.com You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     - 
Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/




Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

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Henry Latham is a good friend of the podcast, and we talked with him in the past on a few occasions (episode 25 - Tools for Aspiring Product Managers, episode 47 - No Code Platforms - Softr, and episode 65 New book: Product Strategy is Simple). We are happy to have Henry on the show again, introducing his new venture and program Break Free.

In recent year, Henry have identified a trend in the Product Management world, where many product people shows dissatisfaction with their career, moving from one company to the next, trying to find the best culture to work at and create impact in the world, only to be discouraged by organizational culture that didn’t empower them and the rest of the team to build meaningfully. 
This is when he decided to pivot his focus into helping the product management community to create their own destiny, by helping aspiring self-employed individuals, who mainly come from the product management world (but not limited to them), to build their own micro-business from 0 to 1st sale in 48 hours.

In the episode, we talked with Henry about his pivot, and what the program, Break Free, is all about:
Why did he make the shift/pivot from ProdMBA to build itThe challenges of product managers out thereReasons, or more like excuses, that product people use to not starting a new business on the sideThe MVP that he started Break Free withLearnings from starting business to Product Management and vice versaWho is Break Free for? The 5 steps of the Break Free Sprint The importance of product managers selling their own productsStarting small as a service that is not scalable rather than thinking big right up front and failingAnd much more!You can connect with Henry at:
LinkedIn: https://www.linkedin.com/in/henrylatham/Break Free: BreakFreeSprints.com 
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

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Have your worked for a product company where the beginning was amazing - everyone were aligned towards the same goal, the product that the team built was an exact fit for the problems that it’s users had, and everything just came out nicely - but then, as the company grew, things didn’t fit as well, new features were not adopted, and overall, the feeling is that you lost the awesome momentum you had?This is what Dave Martin calls the Product Momentum Gap. 

In this episode, Matt and Moshe are hosting Dave, Outcome Leadership Coach at Right to Left, veteran product leader and fractional CPO, who co-authored the book “The Product Momentum Gap: Bringing together product strategy and customer value” with our past guest Andrea Saez (episode 22), to talk about this problem, and a framework he developed to overcome it.

There are many reasons why companies fall into the Product Momentum Gap. It can be due to confirmation biases, collective bias (following the loudest person in the room), product strategy that doesn’t commit to a specific solution, amongst other reasons.Identifying the problem is the first step in moving forward to fix it. Then, using the Product VCP (Value Creation Plan) framework, developed by Dave, companies can align their strategy to an actionable plan that will eventually change users’ behavior.

Join us on the episode to learn:
How did Dave started his career in product leadershipThe product craft vs product leadership What is the Product Momentum GapMore problems that cause companies to fall into the Product Momentum GapThe Product VCP framework - how to execute the strategy How the Product VCP was created over time and with over 50 companies How to handle situations where companies don’t want to take the time to stop and go through the process of defining the Product VCPThe importance of discovery throughout the processAnd so much moreYou can connect with Dave at:LinkedIn: https://www.linkedin.com/in/mrdavemartin/ Buy the book: The Product Momentum Gap: Bringing together product strategy and customer value (affiliate link)Right to Left:  www.righttoleft.io Outcome Habits newsletter: www.outcomehabits.comYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Frameworks are always alluring, and especially in Product Management, where there is so much to do, and we sometimes need directions from those who have done it before us, or just organizing our work a bit better, but which framework should we choose? In this episode, Matt and Moshe met Oz Nazilli, Founder of PMF (Product Market Fit) Studio - a Toronto based studio that specializes in product strategy, discovery, and growth - to share with us his favorite framework - Forces of Change.

This is a simple framework, yet very powerful and suitable for different organization sizes, in different stages they are at. The idea behind it is for us to make sure we build something people want, and it was first introduced by Bob Moesta and Chris Spiek, who were heavily involved in the Jobs to be Done movement.

The framework can be found also as Forces of Progress, or The Progress Making Forces.Listen to the episode to learn more about:How Oz got into product management and building his own agency that help organizations of all size find their Product Market FitHow do we define Product Market Fit?What Forces of Change framework is all about: Where is it best fitted? How does it apply to enterprises vs startups?How it compares to other frameworks, or work with themWhat is usually the balance between these forces, if there is any?Can we prevent new problems or anxiety from happening? How do we reduce that risk?Any gotchas in the framework?And so much more!You can connect with Oz at:LinkedIn: https://www.linkedin.com/in/oznazilli/ PMF Studio: https://www.pmfstudio.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks.

In this episode, we speak with Yelena Liman, CEO and Founder of EmPro Consulting, who specializes in helping SaaS product executives challenged with underperforming products to identify and address root causes to improve business results. Yelena has a rich product management background, from organizations such as Intel and Amazon, where she contributed to several product growth initiatives. 

On the show, Yelena helped us first understand what Product Growth is all about, how we can tell that our organization is already there, and then, which framework to use, picking from AARRR, RICE and HEART.Come and learn with us as we covered the following:
How do businesses navigate the complexities of driving product growth in today's rapidly evolving market landscapeWhat are the three metrics: AARRR, RICE, and HEART?Which companies can utilize each of them?What is each of them used for?How to solve biases in RICE?The importance of stakeholders involvement What is the context that we should use these models in?How do we know we are there, working on the right growth metrics and growing?How to collect data and analyze it to understand our growth and whether what we do is working?And so much more!You can connect with Yelena at:https://www.linkedin.com/in/yelenaliman/EmPro Consulting: https://www.emproconsulting.ca/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️