39 afleveringen
Punchy: Marketing News Rival
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- Zaken en persoonlijke financiën
Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game.
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Marketing Q&A: Defining Strategists, AI Copyrights, & Startup Marketing Priorities
Join the hosts of Punchy with special guest Elijah May, co-founder & CMO of Team CMO, as they tackle the latest trends and challenges in marketing. From hiring decisions for startups to bridging the gap between creative teams and strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also discuss the potential of generative AI content and leveraging indemnification for copyright-related claims. Stay ahead in this ever-changing marketing landscape with their engaging and insightful discussion.
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Marketing Q&A: Content ROI, Ad Transparency, & Fintech Challenges for 2023
Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Colton Pond, VP & Head of Marketing at Truv, shares his expert insights while addressing questions submitted by our audience. From co-owning key marketing metrics to showcasing value-add, and enhancing transparency in programmatic advertising, they explore real-world challenges faced by marketers. They also discuss the biggest marketing challenges for early-stage fintech organizations in 2023. Tune in to stay ahead in this ever-changing landscape of marketing.
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Marketing Q&A: Building Personal Brand, Chasing Trends, & the Google Scandal
Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Amanda Natividad, VP of Marketing @Sparktoro, shares her valuable insights while addressing questions submitted by our audience. From personal branding to carbon emissions in advertising, they explore real-world challenges and discuss Google's alleged violations, successful festival sponsorships, and the limitations of trend-chasing. Don't miss out on these valuable insights to stay ahead in this ever-changing marketing landscape.
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Marketing Q&A: Dealing with Slashed Budgets, Visiting Cannes & Apple’s Vision Pro
Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Barney Worfolk-Smith, MD at Daivid, shares his expert insights while addressing questions submitted by our audience. From maximizing Cannes trips to surviving budget cuts as a startup marketing director, they explore real-world challenges. They also discuss the impact of Apple’s Vision Pro, AR/VR strategies, and the retail media gold rush. Don't miss out on valuable insights to stay ahead in this ever-changing marketing landscape.
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Marketing Q&A: AI Agencies, the Power of Brand Purpose, and the Post-Cookie Era
Special guest Connor Altier, Global Brand Strategy Lead at Reebok, joins the hosts of Punchy to discuss leveraging brand purpose, the differentiation of agencies in the AI space, Apple's potential as a post-cookie winner, and how marketers communicate the benefits of Dark Social. Tune in to this engaging discussion on the latest trends and challenges in the marketing industry.
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Marketing Q&A: Are TV Ads the Next Big Thing? Addressing Skill Gaps and Building Brand as a Start-up
In this episode of Punchy, the Rival team is joined by Joe Glover, co-founder of the Marketing Meetup. They answer questions asked by the community, including the skill gap in marketing and the role of AI, the effectiveness of TV ads in the marketing mix for CPG brands, and the balance between short-term growth and long-term brand building for startups.