Real Editing Advice for People that Don’t Hate AI ft Erica Schneider Rankable

Cut through the bullshit of online gurus. Erica Schneider provides frameworks, processes, and examples that actually help content creators edit their stuff to make it more attention-grabbing, interesting, and helpful.
In this episode, she shares her personal editing rituals, how the hell you get past your own editing roadblocks, and the key differences between crappy blog writing and attention-span-deficient social writing.
Find out what changed her perspective on the role of Generative AI writing and how she incorporates it into her writing and editing process. You're going to learn a few neat little formulas and AI models that can speed you up while maintaining your own personal authenticity.
[0:00] Intro
[1:20] Starting a business with young twins
[3:20] Personal editing rituals: Developmental edits followed by copyedits
[6:35] Editing roadblocks: Using frameworks like SCQA (Situation, Challenge, Question, Answer) to move forward
[8:38] The key differences between editing for digital platforms and traditional copywriting
[10:50] How should you start a blog post so it doesn’t suck? Story driven? Data-driven?
[12:56] How will GenAI change the game for writers? It’s an assistant
[15:55] Spotting crappy GenAI content and how to fix it
[17:50] Concerns around AI killing authenticity
[20:35] Learn how to communicate clearly
[21:50] Social is exhausting. Perspectives on changing communities
[24:10] Rapid Fire Rankings