Reed Between the Lines Devin Reed

Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups.
Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and for maintaining an aspirational work-life balance. Mark’s story is one of relentless dedication, adaptability, and the courage to balance creative passions with executive responsibilities. But he’s not done—he’s had his sights set on becoming a CMO, and he knows how he’s going to get there.
In this episode, we also dive into the nuances of decoupling self-worth from work, handling the pressure of hitting targets, and the importance of work-life balance. Here are a few of my favorite insights from Mark:
Why it’s important to detach happiness from metrics and stay even-keeled for your own self-worth Why honesty and accountability are the two most important characteristics of any strong marketing or sales teamThe importance of work ethic, trustworthiness, and genuineness when it comes to interviews and climbing the career ladder And Mark’s tips for seeking roles and work environments where you can find joyJump into the conversation: 
(02:39) The Journey to Becoming a VP
(34:01) Balancing Passion and Career
(35:41) Work-Life Balance Culture
(48:37) Confidence and Self-Belief
(59:30) Analyzing Failures and Learning
⬛ Follow Mark on LinkedIn https://www.linkedin.com/in/markehuber/⚫ Check out JB Sales https://bit.ly/4b6Jbeh
More from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. 
She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.
In this episode, we’re diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:
Tips for assembling a team with a shared vision and diverse backgrounds to ignite creativity and rapid content productionWhy you should embrace the power of speed and experimentation to stay relevant and capture viral momentsHow to align your content with emotional resonance, relatability, and shareability to drive engagement and impact
Jump into the conversation: 
(04:02) How did BuzzFeed change the content game?
(28:21) “You can’t force a meme.” - Creativity & Review Process
(32:39) Melissa’s Scroll-Stopping ClickUp Ads
(51:45) Speed + Relevancy = Great Content Marketing
(55:41) The Toughest Parts of Being a Creative
⬛ Follow Melissa on LinkedIn https://www.linkedin.com/in/melissarosenthal5/

RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper. 
Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders create pitches that go from confused looks to cashed checks. Raj is a storyteller at his core, a professional who is known for his creativity and genuine authenticity. He has mastered combining passions with business. For example, he released an album (GOAT to Market) that resonated with more than his immediate tech community, blending music, tech, and storytelling, resulting in starting a movement for incorporating this creative content into the services he offers. In our conversation, you’ll hear:
How to be known for your authenticity and creativityStrategies for combining and monetizing your passionsAnd how to maintain your creativity and confidence when betting on yourselfJump into the conversation: 
(04:05) How to Live into Your Passions(24:24) Finding Your Niche (And Raj’s Hip Hop Idea)(35:40) Raj’s Album Release Story(49:00) The RBTL Tiny Desk Performance: RajNATION
(54:44) Raj’s Messaging Advice: Clarity, Emotion, and Creativity

⬛ Follow Raj on LinkedIn: https://www.linkedin.com/in/rajivnathan/⬛ Listen to GOAT to Market: https://rb.gy/rvmj5q⬛ Check out Raj’s website for his podcast, services, and more: https://www.therajnation.com/
More from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing. 
She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:
How to create polarizing content that attracts the right customersHow to be more confident and provocative in your sales and marketing effortsAnd her advice for starting, scaling, or going all in on your side hustleJump into the conversation: 
(02:03) Why Focus on Demand Creation?(10:09) How Jen Creates Resonant Content(26:05) Lessons From Jen’s Biggest Deal(58:59) From Self-Doubt to Successful Solopreneur(1:17:27) Side Hustle & Entrepreneurship Tips from Jen

⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/⬛ Check out DemandJen.com: https://demandjen.com/
More from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

Eddie Shleyner is a prolific writer and marketer. 
As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion.  After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry. 
But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves. 
In this episode Eddie shares:
How to address plagiarism in an impactful yet tactful way (plus how to protect your work)How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting moreThe importance of balancing the creative process with personal growthAnd advice growing your business without reaching creative burnout Jump into the conversation:(01:36) Meet Eddie Shleyner(04:05) When Eddie’s Work Was Plagiarized(20:31) “Can you even prevent your work from being plagiarized?”(46:30) Break Down Eddie’s Writing Style(50:07) Techniques for Better Writing(57:16) Eddie’s Leap from G2 to Very Good Copy(01:03:45) Advice to Start or Scale Your Side Hustle
Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured
⬛ Follow Eddie on LinkedIn: https://www.linkedin.com/in/eshleyner/⬛ Check out VeryGoodCopy.com: https://www.verygoodcopy.com/
More from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

What does it mean to “make it”? What does it take? And how does your reputation play a role? 
This is what I explore with  Doug Landis, Growth Partner at Emergence Capital and a sales legend. His career journey is impressive and candidly abnormal. He climbed the ranks through sales and then became the Chief Storyteller at Box, which might be the coolest title ever. Now he puts his experience and expertise to good use being an advisor and mentor along with creating GTM strategies for Emergence Capital’s portfolio companies.
But that’s not all I wanted to talk to him about. Beyond his sales and marketing prowess, what has it been like as the person behind the success? What does it take to hit that pinnacle of growth? What sacrifices has he had to make? And the lessons he’s learned? Because Doug’s reputation precedes him as someone who knows his stuff, is a great connector, and is an even better mentor, while being wildly successful. Here are a few highlights we’ll dive into:
Doug’s lessons on walking the fine line between monetary motivation and the pursuit of success coupled with the sheer joy of doing something impactful.Why being positive and intentional can change your outlook and output, at work and beyond.And a few tips for driving accountability and better relationships between marketing and sales. (Okay, I had to ask a few practical questions, too.) Jump into the conversation: 
(05:00) Level 1 Sommalier
(12:01) Struggle of Your Worth in Sales(23:40) “If tech was the mafia, he’s a made man.”(45:10) The Power of Your Words & Self-Talk(1:08:10) How Can Marketers Be More Valuable?

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured
⬛ Follow Doug on LinkedIn: https://www.linkedin.com/in/douglandis/⬛ Follow Doug on Twitter: https://www.twitter.com/douglandis More from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed